Italian CEOs are present on social networks, but do not use them. This is the picture that emerges from Connected Leadership, the research aimed at analyzing the digital and social presence of the CEOs of the main listed companies in the world, which this year also arrives in Italy. It was created by Brunswick, an international strategic consulting company in corporate communications.
The research put the leaders of listed companies on the Italian Stock Exchange under the lens, on the FTSE Mib, Mid Cap & Small Cap stock market indices, after examining the digital and social presence of CEOs of listed companies in the United Kingdom, United States and Nordic countries . The company analyzed in Italy the online presence of a total of 221 CEOs and highlighted how just over half of the CEOs, 55%, are present on at least one social media, exceeding the percentage of Anglo-Saxon countries equal to 48%, but only 15% of Italians have an active management of their profile on at least one social channel, against 25% in Anglo-Saxon countries.
Regarding the use of individual social media, the results were quite predictable. LinkedIn is the main channel with 53% of Italian leaders present while it is used by 44% of Anglo-Saxons. The second channel is Twitter, with the presence of 5% of Italian CEOs against 12% in the United Kingdom and the United States. Finally, only five CEOs are present on Instagram and two on Facebook with an official page. On the digital front, 66% of CEOs in Italy have a biography on their company's website, while in Anglo-Saxon countries the percentage rises to 98% and only 21% have a Wikipedia page, less than half compared to 44% of CEOs in the United United Kingdom and United States.
The most active online ceo are 28, have an average age of 56 and are all men and represent the utilities, industrial good & services and media sectors. Among these ceo stand out for active presence on social media, product content and interactions received Nerio Alessandri (Technogym), Marco Alvera (Snam) Luca Valerio Camerano (A2A) Stefano Cao (Saipem), Luigi Capello (LVenture) Claudio Descalzi (ENI) Philippe Donnet (Assicurazioni Generali), Andrea Gibelli (FNM) Corrado Passera (Illimity) e Francesco Starace (It is in the).
In compiling the research, the Wikipedia page, the biography on the company site and the Glassdoor profile were considered for the digital area. For social media, presence and activity on LinkedIn, Twitter, Facebook and Instagram were examined. A leader is considered to be present on a social channel when he has a public profile while he is considered active if he has published at least one content in the last year.
The importance of an accurate digital presence of CEOs is motivated by the growing interest of the financial community in the use of social media. Brunswick's Digital Investor Survey, carried out between sell-side and buy-side analysts in Europe, the United States and Asia, highlights how social media is increasingly used as an information source and as a basis for investment decisions: as many as 49% of the at the end of 2018 investors declared that they followed the LinkedIn profiles of the CEOs to get to know them better and evaluate their work. This figure is up by 21% compared to the previous year. Linkedin is in fact the most reliable social network as a means of obtaining information preceded by purely digital channels only by search engines and Wikipedia.
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Source link
https://forbes.it/2019/10/29/chi-sono-i-10-ceo-italiani-piu-attivi-sui-social-network/
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