Volkswagen will now bet on bags, cups, piggy banks and other vintage merchandising

• At the beginning of the year, in the Mexican nation, the car brand that had the greatest brand strength was Volkswagen, with 58 percent.

• In these months, Nissan led the sales market, selling 22,475 vehicles 0 kilometers.

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Toyota it is the most valuable automotive brand in the world, with 29.99 million dollars; followed by Mercedes Benz, with $ 25.68 million; BMW, with $ 25.62 million; Ford, with 12.74 million dollars and Honda, with 12.7 million dollars.

In the Mexican nation, the car brands that had the greatest brand strength at the beginning of the year were Volkswagen, with 58 percent, followed by Nissan, with 50.6 percent; Honda, with 50.1 percent; Toyota, with 44.1 percent and Chevrolet, with 41.7 percent, according to the Mexican Association of Automotive Dealers (AMDA).

According to the latest data from the National Institute of Statistics and Geography, Nissan sold 22,475 vehicles 0 kilometers; General Motors placed 16,742 units; while Volkswagen sold 14,786 units.

These brands are the ones that lead the top of sales in the country, but before a panorama in which in comparison with the last year, the descents are notorious for all. That is why we have to look for alternatives and it seems that Volkswagen found them.

First, he made history when for the first time Amazon in Mexico, the e-commerce company, delivered a vehicle through the online point of sale, one of the 60 units of the Beetle Final Edition.

This idea is simply great if we consider that Mexico is a country almost completely connected. The penetration of electronic commerce in Mexico is expected to grow to 52.7 percent of the population.

Merchadising for brand lovers

Now, merchandising is a path that is also following the brand. Bags, cup holders, blankets, dishes, keychains, suitcases, backpacks, stuffed animals, watches, rugs, cups, piggy banks, grills, everything, the automaker sells in a vintage collection that makes available to its consumers through the website of the company.

You have 90%, we 10% of the style you lack. Find it here: https://t.co/RdTgrv5kf2 pic.twitter.com/8UMlV0wGRj

– Volkswagen of Mexico (@Volkswagen_MX) September 18, 2019

Under the legend "because like you, at Volkswagen we live incredible moments with them, we present the New Line of Volkswagen Vintage items, designed for lovers of our brand and focused on awakening the longing for two of our icons: Volkswagen Sedan and Combi. "

The company focuses on nostalgia marketing that consumers can feel for such traditional issues. In the end the automaker is a lovemark that can easily get them to buy smaller products.

For example, Ferrari is a company that wants million-dollar profits with this same strategy, since although you cannot buy a luxury car at the prices it drives, the aspirational issue is that the consumer buys caps, keychains and even t-shirts. or jackets with the logo, to note that they love the brand, when you can't always buy a car.

This is how the aspirations part, plus the love of the brand and finally the nostalgia of products such as the so-called "vocho", are elements that make the automaker's strategy look quite promising.

Meanwhile, their competitors are pointing to other aspects somewhat removed from this, for example Suzuki, which remains focused on a strategy of influencer marketing with Chumel Torres, although the controversy is what drives that action.

Nissan and Toyota have not publicized products derived from their brand, they focus mainly on cars and are more traditional with their advertising, but without neglecting the objective of selling.