Belairdirect hits hard with GSP

The belairdirect insurance company strikes a great deal by partnering with UFC ex-fighter Georges St-Pierre (GSP).

GSP becomes a spokesperson for the insurance company that is doing business across the country.

In the coming months, a national campaign of TV, radio, newspaper and social media ads will feature the former UFC Champion.

"As we say in the trade, it's a very good fit for us," Belairdirect vice president of marketing, Humberto Valencia, told the Journal.

According to him, belairdirect could not find better spokesperson than GSP, while its popularity rating remains at the top in Quebec.

"Georges is known everywhere. His endearing personality makes him very broad in scope. He is very appreciated. He is known across the country and around the world, "said Valencia.

In the TV commercial and on the web, we will see GSP in training while he asks his coaches who follow him by car to go faster during a running exercise.

These new advertisements of belairdirect turn a corner while the company counted for several years on the comedian and comedian François Maranda as a human knight.

The new knight of belairdirect is now called Georges St-Pierre. The insurance company, however, does not dismiss his animated little knight who will continue to appear in advertisements alongside GSP.

It must be said that more and more major brands are calling on well known spokespersons to associate their products.

Whether it was Labatt with Olivier Guimond in the 1970s and Pepsi with Claude Meunier in the 1980s, the big stars of Quebec have always been popular with advertisers.

"They are people who enjoy a huge capital of sympathy. As they are already very believable, brands quickly benefit from their unique connections to the public, "says the media strategy director at National Public Relations, Jean-Alexandre Etchevery.

Today, the major brands present in Quebec remain inseparable from some great Quebec stars.

For example, for more than twelve years, comedian Martin Matte extolled the merits of the Honda vehicle manufacturer in Quebec. During this association, Honda's sales grew strongly.

In recent years, Martin Matte has become a spokesperson for Maxi supermarkets. Here again, Maxi's sales have increased significantly since the beginning of their association.

Other major unions that persist include the actor Guillaume Lemay-Thivierge Hyundai manufacturer.

This agreement, which goes back over 10 years, has dramatically increased the sales and sympathy capital of the South Korean manufacturer's vehicles in Quebec.

Other major associations include NHL host and former NHL hockey player Dave Morissette at Lowe's hardware store, which owns RONA and Réno-Dépôt.

Actress Mariloup Wolfe at General Motors vehicle manufacturer and her Chevrolet brand. Quebec hardware store BMR and strongman Hugo Girard. The insurance company Intact and comedian and comedian Patrick Huard. Revlon and builder General Motors (Buick brand) and host Maripier Morin.