Publicis Groupe is unstoppable and acquires the marketing agency Rauxa

Ruaxa currently has a team of more than 320 people in the United States and a net income of around 70 million dollars.

If the news was known a few days ago that Publicis Groupe will be the global purchasing and media planning, data and analysis partner for Novartis in 60 countries. Now he has taken another step and it is done with the independent marketing agency Rauxa.

A few months ago the French multinational advertising and public relations acquired Starcom and Epsilon for more than 4,400 million of dollars. Now, in support of that purchase, the holding company is made with the agency and its services, although they have not revealed the amount with which the agreement has been closed.

"The addition of experience in strategy, data, technology, media, creativity and production of Rauxa further enhance our creative offerings based on data and capabilities climbing investment, strategy, knowledge and analysis, data and technology, commerce, performance marketing and content, "said Arthur Sadoun, CEO of the company in a statement collected by Adweek.

Ruaxa currently has a team of more than 320 people in the United States and a net income of around 70 million dollars. It was founded in 1999 with a group of 4 people and, at present, they have become the largest independent company in their industry with offices in New York, Los Angeles, San Francisco, Seattle, Orange County and Dallas.

Among its clients are Verizon, Samsung, Alaska Airlines, Vans, Celgene and 20 other brands. Some of them match those that Publicis has already worked on, something "important" and "very good" for both because "the cultures coincide".

Founded, directed and chaired by women, the agency notes that Its core values ​​are orientation, transparency and care: "the attention we give to our clients and our people will continue with us," said the founder of Rauxa -Jill Gwaltney-, "It's about taking care of employees, doing the right thing and providing this incredible service to customers".

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