Coronavirus, “Mediaset strengthens the information offer”. And airs Barbara d’Urso twice instead of once

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“Coronavirus emergency: Mediaset further strengthens the information offering. Doubles the appointment for Canale 5 with ‘Live – It’s not a Urso’, broadcast on Sunday and Tuesday “, not a fake news but a real release released by the Cologno Monzese company on Thursday morning. The effect, speaking out of the teeth, is alienating: as if Rai1 decided to focus on culture by entrusting SuperQuark to Beppe Convertini. If it is in times of difficulty that you show your credibility, the test for Mediaset is proving tougher than expected.

The willingness to cover the health emergency for Covid-19 on Network 4 and Channel 5 seven days a week is right and understandable, the choice to rely on a discussed and questionable program it seems a mockery of viewers. If it is true that Barbara D’Urso’s broadcast is under journalistic head, which the host constantly reiterates, it is also true that she has shown many limitations in the latest specials made. Simultaneously on Sunday evening Rai2 relies on a non-journalistic broadcast, What’s the weather like, which in a dry way and with competent guests from weeks ago public service.

Going for different communication models may seem too much but it is not clear, for example, why Federica Panicucci does not lead Mattino 5, after the breakthrough all news, while Barbara D’Urso can even double. It is not clear why Tg5 cannot broadcast specials in prime time, just like its direct competitor does, despite having shown great journalistic competence in these difficult days.

If the dwarves, the dancers and the ultratrash style make a jump from the chair in a normal situation, in a moment of emergency a professor or a politician in connection is not enough, a slightly more modest tone to make digestible a TV style unsuitable for context. And the point of the discussion escapes from the disappointing ratings of Non è la D’Urso and rather lukewarm of Afternoon 5, more and more often under Live Life, because screaming boom or flop right now would be cloying, as well as useless.

To avoid overlap between two talks Mario Giordano’s Fuori dal Coro will move to Wednesday, avoiding internal competition. The reason for the doubling of Live-Non is the D’Urso on Tuesday would also arise from the need to avoid further collapses in Canale 5, last week it was doubled by Harry Potter seen on Italy 1 by 4.2 million viewers with over 16% share. Much more than an episode of Live-Non is the D’Urso. If the magic fails, a wizard in reply is better.


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