Aries steps to India with Tata

Koç Group added India as the last link to its global growth move. The white goods factory in Gujarat province, ‘Voltbek Home Appliances’, the product of the partnership of Tata and Arçelik, the largest group of companies in India, with 700 thousand employees in more than 100 countries, was opened with a ceremony held the previous day. Arcelik in Turkey and one in Asia Pacific ‘Beko Path’ which is an important step in the creation target will be produced at the factory in the first place fridge. It is also planned to manufacture washing machines in the factory in the future. In this context, the production capacity of the factory is aimed to reach 2.5 million units in 5 years and the total investment amount to reach 180 million dollars in 10 years.

Koç Holding and Arçelik Board Member Semahat Arsel, Koç Holding CEO Levent Çakıroğlu, Koç Holding Durable Consumption Group President Fatih Kemal Ebiçlioğlu, Tata Group Board Member Noel Tata, Arçelik CEO Hakan Bulgurlu, Voltas CEO Pradeep Bakshi and Voltbek CEO Jayant Balan and employees attended.

Stating that they met with the Tata Group in 2010, Levent Çakıroğlu said, “We decided to join our forces 3 years ago and signed a partnership agreement. This cooperation between Koç Group and Tata Group is an important example in the Asia Pacific region, which has a 41 percent share in the world white goods market. I sincerely believe that our factory will be an important production center for India. ” Noel Tata, Chairman of Voltas Limited’s Board of Directors at Tata Group, said, “We launched this factory to support our desire to grow in white goods. We combine Arçelik’s technology and innovative product development capabilities, Voltas’ brand and distribution power. We aim to offer a unique and innovative product range to consumers in India. ”

Fatih Kemal Ebiçlioğlu, Koç Holding Consumer Durables Group President, said: “The size of the Indian consumer durables market is expected to reach $ 36 billion in three years. This investment is of great importance Turkey on behalf of the global competitiveness of the white goods sector, “he said. Arçelik CEO Hakan Bulgurlu said, “The factory investment we made in India is an important step in line with our strategy to make the Silk Road the Beko Road. Here, we aim to be a leading brand by reaching over 10 percent market share in 5 years. The size of the market in the refrigerator is around 12 – 13 million pieces. We expect double digit growth. We aim to export from the factory, where we will meet the needs of the Indian market in the first place, to neighboring countries in the future, to all geographies where there are similar demands, especially Asia Pacific and North Africa. ”

There are 62 production facility outside Turkey

Koc Holding CEO Levent Blackwell, that manages 32 different currency community, workplaces and in 48 different languages ​​spoken in the 150 countries that perform exports, 62 production facilities and marketing company located outside Turkey, he said. Çakıroğlu said, “Our company, Arçelik, with its 12 brands around the world, contributes significantly to the global vision of our Group with its wide range of influence from England to Russia, from South Africa to Thailand, from Australia to the United States. In recent years, the weight of Asia has been increasing in the world economy. It is predicted that with a population of 1.3 billion, India will turn into a gigantic economy of 5 trillion dollars in 2024, and it will be the second largest economy in the world by 2050. ”