"Vilnius, the point G of Europe": daring advertising increases tourism – Repubblica TV

For his double meanings he had been criticized by the government and the bishop of the city, but in the end the daring publicity designed for the capital of Lithuania by the tourism body, has achieved its goal: to increase visitors. With the help of the slogan 'Vilnius, the G-spot of Europe', and a portal in the style of Tinder, the campaign thus made a name for itself that helped to make a city known that "Nobody knows where it is, but when he finds it is incredible. " And now this commercial has been awarded as the best marketing campaign at the International travel and tourism awards held in London.

edited by Valentina Ruggiu