Jaguar Land Rover, Tata to talk with BMW and Geely – Auto World

It is no secret that Tata Motors, the Indian group that controls Jaguar Land Rover, we have been looking around for some time to find new partners in the management of the British group. According to reports from Bloomberg, the last interlocutors, in order of time, would have been BMW and Geely.

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The Indian manufacturer needs to save on Jaguar Land Rover's operating costs and try to return the huge investments for electrification of the range. A partnership with the Chinese of Geely would allow JLR to catch up on a market in which it has struggled so much in the last few months, the same market behind the deep sales crisis experienced by the brand.

Regarding any synergies with BMW, collaborations could be intensified precisely in the field of sustainable mobility, perfecting and expanding the agreements that see the two houses working side by side on electric propulsion systems. The possibility had however been rejected by the former CEO of the German brand Harald Krueger who in August had ruled out any investment in Jaguar Land Rover.