Ivrea, inaugurated the Olivetti headquarters in the Blue House

IVREA. The new headquarters of Olivettiad Ivrea was inaugurated today and is located in the recently renovated StradaMonte Navale 2C Study Center. The ribbon cutting of the building, known as Casa Blu Olivetti, which once played a key role in the company's industrial and social policies, took place today during an event that saw the participation of Stefano Sertoli, mayor of Ivrea, Patrizia Paglia, president of Confindustria Canavese, Giovanni Ronca, president of Olivetti.

"Olivetti's decision – stressed Sertoli – to intervene on one of the buildings that make up the Unesco world heritage site in order to enhance it through a restoration and functionalization project that respects the integrity and authenticity of the asset itself and to bring it back to life, is an important sign of the desire to create a system and collaborate in the economic revival of Ivrea and its territory "." For us, "Patrizia Paglia, president of Confindustria Canavese, said," the building that is being inaugurated today is a great signal to return territory of love and trust towards Ivrea and the Canavese It is the tangible example of the desire to retrace, and not just remember, the policy of renewal and experimentation initiated by Olivetti both in the industrial and architectural fields. of the products find a correspondent in buildings, always designed to be beyond the simple necessary: ​​rediscover qu esto to imagine "beautiful factories" is one of the drivers of our vision for companies of the future ".

"Returning such a prestigious" home "to Olivetti – commented Giovanni Ronca, president of Olivetti – is a tangible sign of how Tim is, again, looking very forward, with the aim of bringing to light not only the historical value but above all, this great group has in its DNA. The Blue House is an icon of our Olivetti, a company that lives rooted in a living territory, both aware of the responsibility of their great history of development and innovation, and projected towards the future. "The Olivetti Study Center is a historic building of great value for the city, created by great internationally renowned architects who followed one another over time, and was included in the UNESCO site of "Ivrea industrial city of the twentieth century" and recently registered in the World Heritage List. idea to build a specific site for a "study and experience center", physically separate from the company. The architectural project was by Eduardo Vittoria and the structural one by Pier Achille Caponago del Monte.

The building over time became the tangible example of the policy of renewal and experimentation begun in the industrial field by Olivetti. In 2001 the building was renovated by architects Ettore Sottsass and Marco Zanini to house the headquarters of the Interaction Design Institute Ivrea. The concept behind Sottsass's intervention was the design of a place where people's lives, together with everything that characterizes it, could take place in an environment that is as harmonious as possible.The restructuring project just completed by TIMsi is placed as goal the conservative restoration and the extraordinary maintenance of the building, paying particular attention to the need to foresee, as much as possible, the maintenance and the reconstruction of the original design. This is an important milestone for Olivetti and Ivrea, which once again show a willingness to innovate while maintaining a solid tradition. The Olivetti Headquarters is home to around 80 people.

Tim has also recently activated a 5G plant in the municipality of Ivrea. This is the first antenna for fifth-generation mobile telephony in the territories thanks to which the city will become one of the first Italian areas covered by the new technology. Specifically, a radio device equipped with "Massive-MIMO" technology was installed, ie an antenna capable of simultaneously managing dozens of incoming and outgoing radio signals, able to dynamically adapt to the position of individual users and the demand for traffic.