Ferrari, new model in Rome on November 14th – Mondo Auto

Really warm autumn at home Ferrari. The Maranello brand has announced that it will come on Thursday, November 14th unveiled a new model, the fifth of this 2019, a few weeks after the unveil of the 812 GTS and the F8 Spider (F8 Tributo and SF90 Stradale the other new features presented during 2019).

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No detail was leaked on the new arrival of the Prancing Horse although some hypotheses speak of a GT with 2 + 2 configuration equipped with V8 engine. To give the announcement of the new model, the managing director of Ferrari, Louis Camilleri, during the conference call to present quarterly data. "As you all know, we announced the launch of five models this year. The last one that will be revealed will be next week during an event to be held in Rome. We are all excited about the prospects of this particular model. " Maranello's number one then focused on the brand's diversification strategies, starting with new partnerships in the field of luxury and fashion.

Ferrari has indeed signed an agreement with the group Armani, which will produce a series of clothing and accessories with the Prancing Horse, thus combining two world excellences. "The one with Armani is a long-term agreement with which we want to raise the standards of all our products and focus on Made in Italy. " of current license agreements: "We will reduce our current license agreements by around 50% and in fact we have already resolved or announced the non-renewal of around 20% of these agreements. We will also eliminate about 30% of the product categories in which we participate and 50% of the storage units present in our directly managed stores that currently carry our brand. " For this purpose, a new office will be opened in Milan where a highly specialized team will work. Moreover, in the current spaces of the "Cavallino", the historic restaurant of Maranello in Ferrari, in 2020 a new space will be opened dedicated to catering, the result of the agreement with the star chef Massimo Bottura.

Merchandising with "Dna Ferrari" is only one of the three pillars of brand diversification announced by Camilleri. Alongside fashion, there will be entertainment for fans, with the possible opening of new theme parks: "The entertainment there will provide an excellent means of immersing new and younger fans in racing history, – continued the CEO of Maranello – in the passion and values ​​of Ferrari. Our theme parks in Abu Dhabi and Barcelona, ​​including the Maranello and Modena museums, now attract around 3 million visitors each year and we clearly see the opportunity to further expand these licensing activities. " The Esports will also be strong, with the creation of a dedicated platform in the spring of 2020 and the strengthening of the activity of the simulators just to participate in the F1 Esport championships. Then, in the first half of next year, a single-brand championship will also be launched. Finally, the last of the pillars is aimed at Ferrari customers, with a series of exclusive products and services that will be offered to owners of a car produced in Maranello, with a review of those currently offered and franchised stores.