The upside game will certainly be there, but the Austrian manager knew of the blow that was officially announced today by Ola Kallenius at the Corinthia Hotel in London.
Dieter Zetsche's successor is under pressure to trace a strategy that raises declining profits, while ensuring that Daimler does not lose its technological advantage during the effort required to manage the too early transition to electric cars with autonomous driving.
The Swedish CEO in his first investor face-to-face had to announce a drastic job cut by Daimler. The House has formalized the cutting of personnel in the Mercedes-Benz division aimed at saving more than 1 billion euros by the end of 2022.
10% of management positions will be cut, but the company has not specified what will be the impact on the German workforce. Daimler is paying the costs to cover legal fees and compensation related to defective airbags and recalls for non-compliant diesel.
The F1 does not seem to be in question because with an investment of 40 million dollars a year of Daimler, Mercedes gets a return of image measured in over a billion dollars and the budget of the Brackley team in 2017 was closed in surplus , but it is clear that even the happy island of Toto Wolff will not go unscathed from the objective difficulties of the brand …
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