Oysho enters the United States through its online sales platform

The Inditex Group lingerie and sportswear chain is expanding its presence abroad to the North American market. She entered the United States on Tuesday, October 15th through the exclusive launch of her online store. This is the eleventh country where the brand is only present virtually.

Founded in 2001, Oysho now has 670 physical stores in 59 countries and reaches 147 markets through its online store. The development of this channel is part of the overall strategy of the group chaired by Pablo Isla, who announced last year that all channels of the group will sell online worldwide by 2020.

This brand of lingerie, homewear, sleepwear, beachwear and accessories has gradually specialized in sportswear. This strategy was reflected at the beginning of the year by the independent presentation of the Oysho Sport brand with segmentation by sporting discipline. These include running, yoga, boxing, tennis and even water sports.

In the first half of 2019, the channel saw its sales increase by 3.8% to reach 301 million euros. It is, however, the penultimate position of the group in terms of turnover, just ahead of Uterque (52 million euros). Globally, Inditex experienced a 7% increase in revenues to 12.820 billion euros.