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It would be a mistake on the part of the Italian football world to declassify Andrea Agnelli's speech at the Juventus shareholders' meeting yesterday morning, to a simple private event of interest relating to a single club, its shareholders and its fans. If our football for once managed to get rid of its provincialism, if we could look beyond the given or not given rigor, we could reason without being conditioned by typhoid or prejudice, and we would begin to face things with the sole purpose to improve and to grow (then we complain about how we fell below), Agnelli's speech could also become a work plan from which to draw inspiration, with reflections to borrow, debates to be ignited. Agnelli, of course, speaks of Juventus, but has extended the horizon to the future of football, to the organization, to the format of the competitions, to the open challenge in the next five years that will change football from an economic and organizational point of view, will lead it to global enjoyment. Juventus is an example that works, no one can deny it, and positive examples must be the driving force for the whole movement. It seems a trivial matter and no. As it happens, I have heard this kind of reasoning in recent months only from Rocco Commisso, one who arrived in Italy with a different mentality, free from courtyard wars, enmities and friendships to ride, centers of power to be privileged. Commissioner, strong also from the experience of American sports, he simply and simply said that the road taken by Juventus is right to grow and is essentially followed. It is no coincidence that the stadium is the first thing he wants to do, he has already started with the sports center and is reorganizing the Florentine company.
Juventus data is under everyone's eyes. The stock exchange title in 2010 had a capitalization of 162 million. Do you know today how much it is worth? One billion and 470 million last June.
Until a few years ago Juventus was in the 42nd place in the Fifa ranking, today it is fifth and is about to become fourth.
The turnover that just a few years ago was just over 170 million, today exceeds 500. It has about seven hundred employees, like a big company. And Juve is a great company.
As it happened we have already written and said it many times, from the choice of men, from the idea of the stadium, to the real estate assets increased year after year, to the enhancement of the brand, above all to the great attention, to the great work, almost obsessive , of the sporting aspect. Agnelli reiterated it yesterday: everything revolves around the sporting appeal. Doing good football is the core business, it's the attractiveness. Everything revolves around a team that works and working, being attractive, when you're consolidated, doesn't just mean winning, as Manchester United shows, which is now so well known that it remains at the top of the world in terms of economic and global attention even in a period of results non-exciting sportsmen. But it's Manchester …
Now Juve is aiming at this, entering the top clubs, Agnelli has announced a five-year plan to give the assault on the very summit of world football, precisely to Manchester, to Real or to Bayern and to that ten companies that are still superior . How to do?
A capital increase of 300 million was launched, the bar is raised with a massive economic intervention by its shareholders as the aforementioned big clubs have done, with the aim of becoming a global brand, recognized, recognizable, capable of be attractive for the results, for the game (from here also Sarri), but also for everything that revolves around a great society and around football.
The three sports, services and commercial divisions, headed by top-managers (for sport there is Paratici) must also be drivers to face the challenges and the reorganization of the coming years. If the brand grows, the sports division may be more attractive and have more resources to intercept the young talents of the world, as happens today with Real or others, it will have to expand in the world scouting to find another Ronaldo or other Ronaldo, but the challenge it is above all on the new way of enjoying football in the world, which also wants to go beyond traditional televisions, with new platforms, exploiting a world that is being born, the energy of young people and the changes taking place that are very fast.
Will this relaunch succeed? There was no other way. The capital increase was necessary and inevitable, just as all the other great companies have done. Juventus has reached a high point, but remaining so, in this limbo could also mean getting out or not being able to grow anymore. We need the last step, we need resources, we need to invest to improve and strengthen ourselves, to grow again. This is how Juve decided to do, now they will have to be as good as they have been in recent years, to put into practice the plans and projects announced by the president.
On this road in Italy, only Inter is definitely on its way. Fixed the heavy accounts that conditioned the early years of Suning, even the Nerazzurri as well as strengthening the team, are now accelerating on the corporate-economic aspect, starting with the owned stadium. Other ideas will come, there is no other way, and Suning's great resources bode well. But there is a need for small to medium-sized companies, each with its own role and possibilities, to start thinking in these terms. Although there are still some examples that work for now, the era of family-level societies is over. Of course if the goal is to grow.
During the meeting, Agnelli did not fail to once again attack Antonio Conte for the six months he spent with Juve without a coach for football betting in 2012, and here, I must say, I see a fall in style. At the time no one had any doubts about Conte and he was defended by sword. Now the gap between the two is deep after the coach's resignation in 2014 and I understand it, but the tones should remain at the high level of the two characters. After all, Conte was the man who, sportingly speaking, raised a team that arrived seventh and with a normal-mediocre team won the scudetto and laid the foundations for this historic decade. Some things I would leave to the belly of the fan, but also the fans often follow what they perceive and to educate them I think is one of the things that the great top teams in the world do and try to do. If I followed Agnelli and applauded him for having denounced the leaders of the outlaw fans, on this other ground I follow him less. Certain controversies in the end only serve to excite opposing supporters who would only need to be calmed instead.
Moving on to market rumors, Ibrahimovic holds the bench and, wisely led by Mino Raiola, is looking for a future from next January 1st when the contract with Galaxy will expire. He would like to return to Italy and De Laurentiis has sensed the blow. For Naples the Ibra effect would be an injection of pure energy. I am convinced that even at 38, one like this, we can make a difference in our championship above all because there would be someone like Ancelotti to pilot and manage it. But with the four million that Adl intends to invest and offer, do you today take one like Ibra accustomed to other figures? It depends on how much the player wants to get back into the game and at his age to confront again in a real kick. Ibra loves challenges and certain challenges are sometimes priceless. Besides, in Italy I don't see any other teams suitable for Ibra. Inter called out. Conte is convinced to bring Lukaku to the highest level, Lautaro is exploding, the young Esposito has really impressed in his debut in the Champions League and if Italy was looking for a centroavanti perhaps he found it. Then there is Sanchez who will return in January and Ibra is one who wants to play. For Bologna it is a dream, Fiorentina already has Ribery as over, but cyclone Ibra remains on the market in January.
From the cyclone to the avalanche. An avalanche of reactions sparked the words of Capello to Sky who told Esposito "not to do like Zaniolo". In the studio they tried to camouflage pathetically, "it's true, Zaniolo went to Rome from Inter," but what he missed was clear enough and referred to something else. Obvious. Obviously Zaniolo does not inspire sympathy, but this is another fall in style. It doesn't seem to me that Zaniolo did such serious things … In fact, last night he responded with another goal …
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