Iliad buries hidden costs

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Lacking little to Halloween and Iliad decided to celebrate it in a special way. No tariff promotion but a very apt advertising campaign launched on social media that focuses on a plaque that recalls the "death" of hidden costs. The date shown on the tombstone is May 29, 2018, that is when the operator officially entered Italy with the aim of offering customers clear rates without any hidden costs.

A clear message for a very well made marketing campaign as Iliad has now become accustomed to having always been very imaginative in its advertising messages. But the Halloween initiative is not limited to social networks as it also leads to "reality". The French operator, through a press release, lets it be known that in Milan, during the week of Halloween, we will have to be careful where we put our feet. In fact, near the Iliad Store and on the city sidewalks the gravestones will appear in an operation that integrates street marketing with other online / offline channels, and with which Iliad officially salutes the old world of hidden costs, celebrating with the users the birth of a new model: transparent, simple and without constraints.

But there is no risk that hidden costs can be resurrected. Iliad will continue to keep them buried under the memorial stone forever. Finally, we remind you that Iliad now offers three tariffs: Iliad Giga 50, Iliad Giga 40 is Iliad Voice. There is no restriction, the price is guaranteed forever and all services are included. SIMs can be purchased online or in stores.



Source link
https://www.webnews.it/2019/10/29/iliad-seppellisce-costi-nascosti/

Dmca

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