Alfa Romeo, from sports programs disappear, the great SUV and the Giulietta

The Alfa-Maserati balance. The reference to the "other brands of the group" does not seem anything other than to Maserati, for which it has been confirmed expansion of the range with sporty and high-end models. In short, without renouncing to the premium character, the Biscione would position itself lower down to cover the C-D band with an excursion in the lower band, the B, with the new crossover. The latter, in any case, had been in the air for some time: on more than one occasion, even when talking to Quattroruote, the brand's managers had stated that the MiTo segment could continue to be present, even if with a different product from a traditional hatchback. It remains to understand on what basis it will be born. In light of the agreement for a future one merger between FCA and PSA, and considering that a battery-powered version is also planned, it would be logical to expect it on a Peugeot 2008 basis (although the flexible architecture of the upcoming 500 electric could in turn, with appropriate modifications, serve the purpose).

The results mortgage. Behind the decision to downsize the Alfa floors there are also the disappointing commercial performance of the brand. The leaders of the Italian-American group do not make it a mystery: "I am not happy with the performance of Alfa Romeo," the group's CEO, Mike Manley, said frankly, "but I remain convinced of his strength." The manager said he was equally convinced that the Alfa brand "could be profitable again, although further development will depend on the results." In short, the resources must deserve them. The purse strings will be able to open again, but this is subject to the fact that the Alfa does its homework. La Tonale has the potential to increase sales volumes and, being born on the relatively inexpensive base of the Jeep Compass / Renegade, also to bring home decent margins. However, renouncing to more exclusive models may not help the brand's overall profitability, while making it more difficult to pursue the stated objective of confirming its premium positioning.