Minimalism and other trends for rebranding in visual identity

Brands are distinguished for audiences and their own customers based on their image and brand identity.

Through different exclusive components, companies and their brand identity are differentiated from other offers in the market through a tone of voice that becomes distinctive and institutional, by a phrase or copy that becomes its slogan and by the design that exists both in its logo and in its typography and other distinctive elements of the brand identity, not to mention the design of the product and its packaging.

In the field of brand identity there are multiple trends that can be integrated, which adapt to the times and respond to specific market needs.

One of these trends is minimalism and a recent example of its use is what is seen with the rebranding of the logotype of and the new visual identity of Volkwagen, a design that integrates this type of trend.

@marcoCreativo what opinion do you deserve the logo change of #Volkswagen will you make video about this? Regards! pic.twitter.com/kwhrRUkZd1

– Miguel Frank (@ miguelfrank003) September 10, 2019

The change was announced weeks in advance and Merca2.0 was able to talk with Consuelo Minutti Laso, director of Corporate Communication at Volkswagen de México about this change.

“We are actually making changes that we need due to the digital era we are living. Our current logo is not very manageable in apps and other digital applications. We seek to adapt our logo and typography to the new digital media to make it more manageable. ”