From the coronavirus to Juve-Inter, from the market to the stadium: to everything Zhang

The discussion then moved on to the connection between Suning, Inter and the Chinese market: “Suning’s core business is the consumer business. We have evolved, from offline company we have gone online. We have more revenue, we are media broadcasters in China for the major football leagues. Ours is a path that aims to offer digital content that is interesting for the various types of audience, keeping in mind the different cultures and generations “.

“As far as Inter are concerned, the positioning of the Nerazzurri brand also passes through the work of theInter Media House, born in 2017 and grown in numbers and quality. We are on all platforms, to explore all the markets. We have to be global and digital, because our sponsors want to reach international audiences, engaging the younger generations. Our work is very directed to tell our fans what happens beyond the 90 minutes of the game. The challenge is to always make ourselves interesting even outside the pitch. ”

Regarding investments on the player market: “Sporting results are central to us, which is why we have invested in great players. Our goal is to always compete at the highest level, to please our fans. We invest, always following the FFP for the sustainability of football. We do it also growing from a commercial and marketing point of view, ours must be a global expansion “.

On the new stadiumSteven Zhang explained: “We are working positively with the institutions of the city, which has accepted our proposal, carried out with a historic club like Milan. We must guarantee a better experience to those who go to the stadium; to fans, but also to broadcasters. Things are moving, we are confident ”.

On the women’s soccer: “This is an increasingly interesting component, we have seen that even the fans and fans are very positive from the outset regarding the Women’s Inter but also the women’s team we have in China. The partners are very interested and sensitive, it is a direction that all clubs will take ”.

Zhang also commented on racism: “Education is the appropriate tool to combat this situation. We have the word INTERNATIONAL in the name of the Club. We are united, whatever culture we come from, we are Brothers Universally United. Our campaigns aim to sensitize people, to convey the correct messages, starting from the youngest “.

Finally with regard to Financial Fair Play: “We follow the rules. In football, the sustainability of the system is important, it helps to develop the business correctly. If the business model changes, the FFP will also be adapted. But the rules must be respected “.

(Inter.it)