Sales record for Lamborghini which saw a 43% growth in 2019 compared to the previous year
There Lamborghini it breaks its records that see a clear growth in sales. In fact, 2019 is clear with the 8205 cars sold compared to the 5750 of the previous year. The 43% growth, the highest ever recorded, however, has continued year on year for 9 consecutive years.
Geographically, in America there was a 45% percentage improvement while in the area ofEMEA (Europe, Middle East and Africa) by 28%. in United States 2374 cars have landed, they follow Hong Kong is Macau with 770 and still in UK with 658 units. Italy registers 370 Lamborghini distributed.
Lamborghini, the best-selling model is the Urus
The best-selling model, with 4962 units, is the Urus which sees more than tripled the 2018 sales that were 1761 (+ 182%). Excellent results also forHuracan with 2139 units and the A.ventador with 1104. The first reaches 14022 specimens sold in 5 years and exceeds the Gallardo who had gotten the same numbers twice as many years.
The words of the CEO Stefano Domenicali
Stefano Domenicali, CEO of Lamborghini cars, he has declared: “2019 was by far the year that gave us the most successes. Thanks to the intense work of our team, sales have increased substantially and have allowed us to reach figures never seen before. In just two years, we have more than doubled our sales, a success that demonstrates the strength of our brand, as well as the quality and sustainability of our product and our commercial strategy. In the last year, we have sold around 5,000 specimens of our Super SUV Urus, a figure that alone approaches the total sales of 2018.
Even our super sports models V10 and V12 have maintained their privileged place within the market, thanks to the integration of new content and new technologies. At the same time, our already considerable brand awareness has grown further, especially among the younger generations, and the number of followers on social networks has exceeded 40 million. All of this is the incredible result of teamwork, for which I would like to thank all the members of the Lamborghini team for their inspiration and dedication to the brand, as well as of course our shareholders and the group for their continued support. “
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