The Apple AirPods Pro according to Tim Cook

Tim Cook pointed out that AirPods Pro they are an indispensable update for how Apple intends to manage its audio devices.

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During the question and answer session following the financial conference, Cook was asked how much money was needed for the earnings update cycle of wearable devices, including AirPods. The CEO of Apple replied that there is still not enough data to measure the speed with which users update products such as Apple Watch and AirPods, but still offered an interesting interpretation on AirPods Pro:

We are anxious to see how customers will welcome the new AirPods Pro. I imagine that, at least at the beginning, they will be bought by people who already have AirPods today and want to have a pair of earphones for the moments when they need noise cancellation.

For Cook, AirPods Pro are more a complement to AirPods for some types of users, and not a substitute and indispensable update. In short, a model designed for those who need to have earphones with active noise cancellation.

What do you think?

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