Olivetti returns home to Ivrea as the new headquarters in the historic Study and Experience Center

The. Was inaugurated today new Olivetti headquarters in Ivrea which has its headquarters in the historic Study Center of Strada Monte Navale 2C, recently renovated. The ribbon cutting of the building, known as Casa Blu Olivetti, that once it played a fundamental role in the industrial and social policies of the company, occurred today during an event that saw the participation of Stefano Sertoli, Mayor of Ivrea, Patrizia Paglia, President of Confindustria Canavese, Giovanni Ronca and Ettore Spigno, respectively President and CEO of Olivetti, during which they were illustrated the important restoration and enhancement of the building.

"Olivetti's decision to intervene on one of the buildings that make up the UNESCO World Heritage of" Ivrea, an industrial city of the twentieth century "to enhance it through a restoration and refurbishment project that respects the integrity and authenticity of the asset itself and to bring it back to life, it is an important sign of the desire to create a system and collaborate in the economic revival of Ivrea and its territory ", underlined Stefano Sertoli, Mayor of Ivrea.

"Returning such a prestigious home to Olivetti is a tangible sign of how TIM is, again, looking very forward, with the aim of bringing to light the not only historical but above all perspective value that this large group has in its DNA", added Giovanni Ronca, President of Olivetti. "The Blue House is an icon of our Olivetti, a company that lives rooted in a living territory, both aware of the responsibility of their great history of development and innovation and both projected towards the future".

The Olivetti Study Center is a historical building of great value for the city, created by great internationally renowned architects that have occurred over time, and it has been inserted in the UNESCO Site of "Ivrea industrial city of the twentieth century" and recently registered in the World Heritage List.

At the beginning of the 1950s the idea was born to build a specific site for a "study and experience center", physically separate from the company. The architectural project was by Eduardo Vittoria and the structural one by Pier Achille Caponago del Monte. The building over time became the tangible example of the policy of renewal and experimentation begun in the industrial field by Olivetti.

In 2001 the building was renovated by architects Ettore Sottsass and Marco Zanini to house the headquarters of the Interaction Design Institute Ivrea. The concept behind Sottsass's intervention was the design of a place where people's lives, together with everything that characterizes it, could take place in an environment as harmonious as possible.

The restructuring project just completed by TIM has set itself the goal of conservative restoration and extraordinary maintenance of the building, paying particular attention to the need to foresee, as much as possible, the maintenance and recomposition of the original design. This is an important step for Olivetti and Ivrea, which once again show their willingness to innovate while maintaining a solid tradition.

The Olivetti Headquarters is home to around 80 people. TIM has also recently activated a 5G plant in the municipality of Ivrea. This is the first antenna for fifth-generation mobile telephony in the territory thanks to which the city will become one of the first Italian areas covered by the new technology. Specifically, a radio device with Massive-MIMO technology was installed, ie an antenna capable of simultaneously managing dozens of incoming and outgoing radio signals, able to dynamically adapt to the position of individual users and the demand for traffic.