Carioca lands in China: partnership to sell markers in 75,000 stores

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Carioca, the historic company of Settimo Torinese known throughout the world for its colored markers, it presented the agreement with its Chinese partner to the Chinese market M & G, leader in Asia in the world of stationery with over 75 thousand points of sale. The announcement took place on the second day of the China International Import Expo (CIIE) of Shanghai, the second edition of the fair promoted by the Chinese Ministry of Commerce.

«Thanks to the partnership with M&G we have the opportunity to enter the Chinese market and become a reference brand also in the far east. It is exciting for us to have an important partner like M&G at our side, with whom we can strengthen our international presence in strategic markets such as China.

The agreement with M&G is another milestone in the path of re-launching an iconic brand that we undertook just four years ago, "he says. Enrico Toledo, Chairman and Chief Executive Officer of Carioca SpA

M&G, listed on Shanghai Stock Exchange with a market capitalization of 3.7 billion euros and a turnover of 1 billion euros, it offers Carioca access to its network of over 75,000 stores through an exclusive and long-term distribution agreement for the Chinese market.

M&G President Chen Huxiong added: "We are doing our best to meet the needs of Chinese consumers who are looking for a better quality of life. In addition to innovating our products, improving their quality and updating our sales channels, at M&G we intend to accelerate international acquisitions and market operations in order to expand our portfolio and guarantee a more choice for Chinese consumers. We are excited to announce our collaboration with Carioca al Ciie. It is a fundamental step that underlines the rapid growth of M&G over the next five years ".