MILAN – At the wheel of the new European car giant born from the wedding of Fca and Psa there will be him: Carlos Tavares. Born in 1958, Portuguese by birth but French by adoption, he was the man who in 2014 took over Peugeot one step away from bankruptcy, raising its fortunes and turning it into a group that closed 2018 with 3.29 billion in profits. up 40% over the previous year.He grew up professionally in Renault, where he entered in 1981 and was a long time track engineer and then manager in Japan, America and Europe, he grew up in the shadow of Carlos Ghosn, coming to become the number two of the powerful manager, expelled from the leadership of the group last year because of the scandal related to false communications in relation to his salaries and the misuse of company assets.
Forced to abandon Renalut after having publicly announced its growth ambitons within the company, in 2014 came the transition to Peugeot, which in 2012 had suffered a historic loss of 5 billion euros and in the following year had lost others 2.3 billion. Thanks to a massive care over costs but above all to the entry of the French State and the Chinese of Dongfeng, who joined as partners at 14%, Tavares has given new impetus to the French automotive group.Car collector and racing enthusiast, according to his most direct collaborators Tavares requires efficiency and discipline, so as to minimize the time of meals. In four years and after the courageous acquisition of the German Opel by General Motors, the results are spectacular. The same former German company, which had not yielded a cent to GM since 2000, quickly returned to profit with the Tavares care that, proud of the "recovery" of the group, of which it praises "agility", obviously does not intend to stop here. His next goal is "to increase sales by 50% outside Europe".
Forced to abandon Renalut after having publicly announced its growth ambitons within the company, in 2014 came the transition to Peugeot, which in 2012 had suffered a historic loss of 5 billion euros and in the following year had lost others 2.3 billion. Thanks to a massive care over costs but above all to the entry of the French State and the Chinese of Dongfeng, who joined as partners at 14%, Tavares has given new impetus to the French automotive group.Car collector and racing enthusiast, according to his most direct collaborators Tavares requires efficiency and discipline, so as to minimize the time of meals. In four years and after the courageous acquisition of the German Opel by General Motors, the results are spectacular. The same former German company, which had not yielded a cent to GM since 2000, quickly returned to profit with the Tavares care that, proud of the "recovery" of the group, of which it praises "agility", obviously does not intend to stop here. His next goal is "to increase sales by 50% outside Europe".
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- Topics:
- psa
- Protagonists:
- Carlo Tavares
Source link
https://www.repubblica.it/economia/2019/10/31/news/chi_e_carlos_tavares_l_ex_rivale_di_ghosn_che_ha_risollevato_peugeot-239969783/
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