Univers Motors deploys ephemeral showrooms

DAs part of its strategy focused on proximity, Univers Motors, the exclusive distributor of the brands Seat and Honda, motorcycle and nautical, will be present on various cities of the Kingdom (Kenitra, Mohammedia Park, Casablanca, Marrakech, Tangier) through ephemeral showrooms presenting all the models of its range.

Univers Motors starts this experiment with the city of Kenitra. Both original and creative, this ephemeral outlet will be located in the car park of Marjane Kenitra, from October 15 to 29, 2019, informs the distributor.

Through this initiative, Univers Motors offers an ephemeral point of sale designed to strengthen its proximity with its customers, but also with its various prospects.

Indeed, the mobile showroom offers the opportunity for the brand to be in direct contact with its target, but also to interact with consumers and introduce them to the novelties of the Seat brand.
The new space has been designed to accommodate the full range of models of the brand.

"The idea of ​​this concept was developed in a concern for transparency, sustainability, safety and respect for the environment: the essence of the brand," says the same source.

This mobile showroom takes on the appearance of a recycled transport container in exhibition space and offices.

This device is also equipped with solar panels to give it autonomy of energy and to be "environment friendly".

This mobile showroom will be open to the public and represents a new approach based on proximity and offering lovers of the group's brands, a unique experience close to home, underlines Univers Motors.

Thus, visitors will be able to discover, with the assistance of on-site sales representatives, the entire range of products and take advantage of exclusive offers on vehicle prices, in addition to tailor-made financing, the distributor assures.

The Showroom Mobile special offer includes exceptional discounts on vehicles, tailor-made financing and preview model discovery.■