The intentional bad buzz of Bicky Burger, pathetic and pathetic

The Ethics Jury will be seized

The Brussels Secretary of State in charge of Equal Opportunities, Nawal Ben Hamou (PS) will file a complaint with the Advertising Ethics Jury about the advertisement in question. "The brand clearly incites reprehensible behavior that puts the physical integrity of women at risk "she laments. "Bicky Burger allows itself to launch a nauseating and totally irresponsible advertising campaign (…) This shows how much we must intensify the fight against violence against women and against cyber sexism "said the Brussels secretary of state.

The Walloon Minister for Equal Opportunities, Christie Morreale (PS), intends to undertake a similar approach, she said on Twitter. For her part, MEP Ecolo Sarah Schlitz for its part announced its wish to question the Minister of Equal Opportunities, Nathalie Muylle (CD & V) "on the means of action to combat this type of sexist advertising. "

The Advertising Ethics Jury (JEP) has already received hundreds of complaints about advertising. "In comparison with other campaigns, this number is huge," said Wednesday the President of the JEP, Piet Moens.