Tesco Lotus Money Services spends over 100 million
Big brand re-aiming to usePrepared via the card, touch 50 billion baht
Tesco Lotus Money Services Co., Ltd. has spent more than 100 million baht on marketing for the brand. Raising the concept of "Easy Life Get more. "Submit a brand new communication campaign. Launch online advertising Improve service counters Ready to adjust the system Raise service standards Focus on meeting customers' needs. Is a financial partner forProviding customers with an easy life And get more Revealing to arrange roadshow activitiesInviting customers around Thailand to contactNew brand experience Set a target spending amount viaCredit cards and credit cards touch 50 billion baht, an increase of 11%. Premium of over 3,300 million baht, an increase of 11% by the end of 2019.
Nick Smart, President of Tesco Lotus Money Services Company Limited, said at the launch of the media campaign.Brand new substance Which was recently held at Tesco Lotus Rama IV branch, "Tesco Lotus Money Services is a collaboration between Krungsri Consumer, the leader in credit card business And personal loans of Thailand with Tesco Lotus, the world leader in retail business fromAs a service providerPersonal loan credit And the insurance broker business (Providing insurance broker services by Tesco General Insurance Broker Company Limited) through retail channels That runs business alongsideThai people for over 18 years. According to studies, we find that most people do not often have time and feel that financial planning and the future forFamily is a hassle We decided to invest more than 100 million baht to re-brand the image.Greatly from Tesco Lotus Financial Services and BrokersInsurance to be Tesco Lotus Money Services under the concept of "Easy life Get more "to reflect the service inNew criticism that is like a close friendEasy to reach and ready to provide better serviceSo that customers have an easy life And get more By re-branding this time We don't just adjust the logo.And brand image Or launching a new set of online advertisementsBut also adjusted the processThe system works to improve the service counters over 200 branches nationwide. Improve credit card service systemVia the mobile app Ushaus (UCHOOSE), including personnel development training While also providing value for money with rightsMany credit card benefits, such as receiving Club Card cash coupons up to 3.5% or choosing 0% installments at all malls, receiving a 3% cash rebate when refueling at the service stationEsso oil nationwide thatService upgrade program and rightsBenefits to make life easier Consistent with the lifestyleTruly modern era. "
"For the company's performance, from the data as of August 2019, the credit card business Spending over 45,000 million baht via credit card With spending via credit cardsOver 2,400 million baht. Broker insurance business (Insurance brokerage services provided by Tesco General Insurance Broker Company Limited) with insurance premiums of over 2,100 million baht and ranked No. 5 in the brokerage insurance businessNon-bank groups (Non-bank) in the year 2018, in the period from October to December 2019, the company plans to organize road show activities To give customers the opportunity toExperience our new brand Through various activities such as Free Shopping Day, Special Day, Free Shopping Day including Basket, Free Dining Day, Special Day, Free Dining and Free Protection Day, Special Day, free insurance policy distribution atTesco Lotus Money Service Desk for lucky customers, with the new brand communication campaign expected Including a new dimension of service thatWhile providing an easy life And get more for customersOur powerhouse will help increase brand awareness. And promote the business of Tesco Lotus Money Services to grow In which the company sets a target spending amountCredit cards and credit cards total 50,000 million baht (11% growth), target premiums of over 3,300 million baht (11% growth) by the end of the year 2019 and set a target number ofCredit cards and credit cards touch 1 million by the year 2021, "said Nick Smart.
Those interested can experience the service.In the new dimension of Tesco Lotus Money Services, at over 200 service counters spread in Tesco Lotus stores throughout Thailand for the activities.Under the campaign "Life is easier with Tesco Lotus Money Services" will be held during the month ofLae Khom to December 2019, with follow-up detailsAbout date, time, location and conditions for participating in the activityFrom www.tescolotusmoney.com or www.facebook.com/tescolotusmoney
