Sizzler goes through the restaurant market in the last quarter Introducing new product launches, sales growth, and slowing restaurant markets, in collaboration with Green Monday, launching 4 'Plant-Based Meat' foods to capture healthy food markets. Leverage the 'Sizzler Taste the Future' campaign. Athletics Kornsiri Atth, General Manager, SLRT Co., Ltd. (Sizzler) revealed that the business plan in the last quarter of this year that Sizzler shops continue to market to Maintain leadership in steak and salad restaurant businesses By focusing on creating a variety of food menus to meet the needs of consumers Under the new product development strategy or NPD (New Product Development) for continuous marketing every month. And creating marketing campaigns using special priced product menus To provide an alternative for consumers to access quality food at an affordable price as well.
"Restaurant business in the last quarter Believe that many restaurant brands will market and release many promotions Because it is the season of celebration and sales Which we also plan to create a promotion And integrated marketing Including raising strategies on the issue of new products Which the new menu will be released every 2 months, 3 menus at a time to create continuous growth with "
Most recently, Sizzler has teamed up with Green Monday to organize the "Sizzler Taste the Future" campaign, using 100% plant-based raw material, known as 'Plant-Based Meat', to use as a new 4-ingredient menu: 1. Beyond Steak With Pepper Sauce (479 baht) 2. Omni Steak with Mushroom Sauce (379 baht) 3. Beyond Caramelized Onion Burger (Bjorn Caramel Sauce) Lions Onion Burger) at 479 baht and 4. Beyond Chili Dog (Bjorn Chilli Dog) at 479 baht with every menu Item salad bar, soups and desserts, as well as the regular menu. Which has started selling 30 branches in the future, will sell all branches
In addition to the menu of new products This year, the company also plans to invest 150 million baht to open 3-5 new branches per year. In the past, 3 new branches have been opened. Currently, the company has a total of 56 Sizzler stores. This year, prepare to open 1 new branch and at the beginning of next year will open another 1 branch. With the same type of branches, the company has renovated the modernization. Which aims to renovate all 3 stores within the last quarter of this year And aim to renovate another 5-10 stores next year
For the overall restaurant business in the first 9 months, the competition is still considered high. But due to the changing consumer behavior By turning to order products via Delivery System Resulting in the overall market in terms of use of the in-store service stable But the restaurant business with delivery systems is considered to have grown higher than last year. For Sizzler, it can still grow both ways. By eating in the shop, growing with a single digit But the delivery system has double-digit growth
"Ever since Sizzler launched the Delivery System on February 14, From beginning to provide services in a few branches Until now, 56 branches have been extended through the number 1112 and extended to all food service providers through various applications, resulting in no service area problems for customers. As a result, sales through the Delivery system are continuously growing, "said Mr. Athletics.
Mrs. Nongchanok Sathananon, Assistant to the Executive Vice President of Marketing of SLRT Company Limited (Sizzler) said that Sizzler stores have strengths in steak menus. And salad When consumers want steak or salad food, they will think of Sizzler restaurants. There is also strength in terms of being a healthy restaurant from a salad bar menu with vegetables and grains. Found that the group of customers who come to eat only salad is about 30% or about 200,000 people per month From the number of customers that use the service 7-8 hundred thousand people, which is the number of customers that have steadily increased in the last 2-3 years, accounting for only 10%
"Must admit that consumers now pay more attention to health care Especially choosing foods that are healthy and good for health Which Sizzler is a restaurant brand that focuses on health Create a good experience in food for consumers (Customer Experience), which aside from having a salad. Therefore supplemented with proteins made from vegetables From studying various raw materials Resulting in a collaboration with Green Monday, which sells raw materials, Plant-Based Meat and Sizzler to develop the recipe into 4 such dishes. "
For the Sizzler Taste the Future campaign, there is also the concept of food for the future. To be part of the world to grow sustainably Since the present environmental problems are an important issue that everyone must be involved in taking care of The products that are trending right now are 'Beyond Meat' and 'Omni Pork' meat, which are made from 100% vegetable, giving the texture and texture a real taste. Without meat ingredients Therefore has been certified by the Food and Agriculture Organization of the United Nations as 'Food of the future'
Nang Nongchanok added that The main target group to be Plant-Based Meat customers are customers who come to eat salad only. Which have the opportunity to turn to plant-based meat meals as an alternative to getting protein Including general customers Which have the opportunity to become a Plant-Based Meat menu customer as well because the trend of today's consumers has turned more attention to health care. Some consumers will choose foods that are not made from meat 1 day a week or certain meals in 1 week, both for the purpose of health care. Weight control Participation in helping to reduce global warming. And not to encroach on animals
In addition to the first 4 menus that Sizzler launches Which will initially be sold until the end of this year. The company also plans to develop and improve menus to have quality and taste to meet the needs of consumers. Including the development of new menus continuously During which the new menu launch The company also organized campaigns and promotions by giving away unlimited e-coupons via Facebook. For customers who order the Plant-Based Meat menu, will receive 1 bottle of Cold Press Juice worth 95 baht. There are 6 flavors to choose from. Also, those who purchase cold pressed juices Whether eating in the store, takeout or ordering via delivery Between September 20 and December 31, 2019, Sizzler will also donate 5 baht per bottle to the SAW.
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