The Netflix account sharing policy should not change at this time. According to statements by Greg Peters, a senior representative of the company.
Netflix account sharing, the streaming giant does not change its policy
As the market matures, growth prospects are less important. However, according to the statements, there is no big change to stop the Netflix account sharing. Greg Peters says the company is monitoring this phenomenon, but does not want to take any major action at this time. If not in a friendly way.
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Several companies have taken steps to limit or reduce account sharing, but very often the measures have been very unpopular. The bad publicity generated by the phenomenon generally pushes companies to abandon the battle. For example, Spotify initiated a user locator procedure to combat account sharing abuse. After the many criticisms of the customers, the company canceled its projects.
Netflix account sharing promotes public diversity
Yet according to a study by Mediametrie, 9 subscribers SVOD out of 10 share their accounts. However, the study states that in the majority of cases, 84% of this sharing is done in the family. In addition, the report also states that sharing promotes diversity, that it creates habits and therefore future customers.
Even if the competition grows with the arrival of Disney +, Apple TV +, Salto and other actors. Netflix heals his image and this friendly side that we also find on his Twitter account. That's why it would be surprising to see the company change its policy against the phenomenon of Netflix account sharing.
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