iliad celebrates Halloween by "burying" hidden constraints and costs

For those who live and work in Milan, in the coming days it may not be difficult to come across the new street marketing campaign realized by iliad for Halloween and with which the hidden costs are celebrated, a strength of the new operator that has already conquered in just over a year over 4 million customers.

Going around the streets of the city of Milan you could then find yourself in front of one of the two creatives that we show below (if you happen to "pass over it", you can send us your smartphone photos directly to this link). An advertising campaign that we will also see online.

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The iliad press release

There is no better time than the feast of monsters and the living dead for celebrate the death of the low-born hidden costs with iliad, who certainly does not miss the opportunity to break the mold by snatching a smile and making fun of the great change in transparency and clarity of which she is the bearer, and celebrates the Halloween week with a dedicated communication activity.

And so here is that in the macabre Halloween cemetery, a new plaque appears between the skeletons and the night bats, because from 29 May 2018, day of his arrival in the market, iliad has buried all hidden costs, remodulations and constraints, for the benefit of users to establish a relationship based on trust and clarity.

Pay attention to where you put your feet in Milan during the most monstrous week of the year, therefore: near the iliad store and on the city sidewalks gravestones will appear in an operation that integrates street marketing with other online / offline channels, and with which iliad officially greets the old world of hidden costs by celebrating with the users the birth of a new model: transparent, simple and without constraints.

Iliad has always shown to have fun playing with its users in a relationship of complicity with a ironic and irreverent language, and it does not fail to involve users by recalling the operation even with animated videos in the iliad Store and with an editorial line for the social media channels of the brand with "monstrous" features, as befits the new cemetery of hidden costs.

But don't worry, this time, no risk of ghosts returning to disturb users: there is no hope of resurrection for the hidden costs with iliad.

Do you like this new street marketing campaign against hidden constraints and costs (a pinch that is anything but veiled by competition)? Let us know in the comments.

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