IThere is unbelief first. Seriously, there are still, in 2019, creatives in the advertising agencies who think that a guy who strikes a woman violently because she did not bring him a "real bicky" it can make a funny campaign, nice, promising? Then there is fatigue. But how often will it be necessary to explain to them? How long will we live in a society where conjugal, sexual, misogynistic violence is a comic sprinkler in skits, films and other cultural productions? Are only "passionate dramas" in the media? So there is the temptation to roll up your eyes, and especially not to advertise this brand by writing an article about it.
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