Apple, Google, Amazon, Microsoft: four technology companies that occupy the top four places in the rankings published by Interbrand on October 17th. This is the 20th edition of the study, which lists
the 100 best brands in the world
.
Facebook is only 14th, while Uber (87th) and LinkedIn (98th) are the newcomers to this edition.
The fastest growing sector in 2019 is luxury, with 9 luxury brands among the top 100. This sector has the highest rate of year-on-year average growth in brand value at + 11%.
"The era of brand positioning is over. In a world where customer expectations will continue to evolve faster than companies, static brand positions and incremental changes will only keep brands in the game, but it will take courageous, even 'iconic' moves to that brands exceed customer expectations and ultimately produce extraordinary business results, "commented Charles Trevail, global CEO of Interbrand,
in a statement
.
The top 10 brands of the 2019 ranking are:
1 / Apple
2 / Google
3 / Amazon
4 / Microsoft
5 / Coca-Cola
6 / Samsung
7 / Toyota
8 / Mercedes-Benz
9 / McDonald's
10 / Disney
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