Zara goes for Ikea, will start selling furniture

• Zara belongs to Inditex group, which in 2018 reported sales of $ 28.935 million

• Seeks to expand its e-commerce offer to sell furniture and appliances

• The change will take place first in the United Kingdom but will be expanded to other markets

Much has been said about the retail apocalypse, large and small firms have lowered curtains and even gone bankrupt, however, there are brands that have shown that if they adapt to the needs and habits of the consumer, they can remain as relevant actors, that is what you try Zara With a new movement.

The brand of Inditex Group It is trying to break into e-commerce, and therefore will implement a new strategy that will seek to offer a comprehensive proposal in its online store.

Specifically it is about incorporating Zara Home Within its Zara website to offer it as a fourth section and, at the same time, the range of products of the brand specialized in fashion and home decoration will now be expanded and will also sell furniture, kitchen utensils and appliances.

The objective of the Spanish company is "to take advantage of the strategic commercial synergy between both brands", as they show from Expansion. According to the information, this integration will take place only through digital channels, as Zara Home will maintain its own establishments, in addition to the first step will be taken in the United Kingdom from September 17, but it is expected that the concept will be taken gradually to other markets.

It breaks into a market that has an owner

Although it is not new for Zara Home to sell some furniture, this was not the strength of its catalog, but by increasing its presence in this type of products it will take to a new level its direct competition with large companies that have been in the market for a long time and that have a deep engagement with the consumer like those IKEA

However, in its favor is that both the Inditex brand and the Swedish firm were late for e-commerce, so both will seek to grow in this area. The problem is that both have against the presence of Amazon which also seeks to stand out in the field.

Bet on the future

Inditex's commitment to Zara is focused on the future, Inditex invoices sales for just over 28 thousand 935 million dollars a year (2018), it is still a bit far from the world retail leaders as Walmart ($ 526 billion), Amazon ($ 196 billion) and Costco (134 billion dollars), which in turn are seen by specialists as some of those that have best adapted to market changes.

The idea will be to grow in a sector that does not dominate but has important areas of opportunity, here the big fish is IKEA which records veins for around 50 billion dollars, according to data projected in Statista However, it has in its favor the brand value, where they are couples Zara has a value of 22 thousand 581 million dollars, while the Swedish is valued at 18 thousand 949 million dollars, according to a report of Kantar

So, betting on electronic commerce can be an option with a certain guarantee, as this would not force Inditex to open new establishments or expand the ones it already has, however, if it should focus on offering a good experience to the shopper to convince him that he can Be your option to renovate your homes.