Cybersecurity, artificial intelligence, omnichannel, or social networks are the most demanded business trends and niches today
</p><div>
<p>The present is already digital, and the future will be even more. More and more jobs created are related to this technological environment: according to European Union data, 45% of jobs in 2020 will be related to this, and some 900,000 new jobs will be required.
"Although the leading technology and consulting companies bring together talent, all markets are affected by digitalization. Consumer buying habits, consulting on the internet before making any decision, make new technologies are at the center of competitiveness of any company, "says Alejandro Guerrero, president of the Resiliente Digital technology company.
These new talent requirements are accompanied by strong changes in the business culture, which should also modify the way they offer their products and services, as well as the way they interact with their customers. "One of the basic rules in any sale is to attract attention, and it does not always imply a direct sale. In my opinion, it is much more important to generate a community that is committed to the values of the company, even if they are not buyers," he argues. Francesc Saldaña, expert in business management, growth and innovation and tutor at Esade. "This commitment allows a more sincere, complete and exponential communication."
On the other hand, in the hands of the Digital Transformation, new business models are being created: "the use of digital information systems is being increased, both internally and externally, to interact with customers, suppliers or collaborators", says Saldaña.
Some important areas are real-time data analysis for decision making, the use of sensors in industrial processes (for example, in machinery, product movement, quality control …) and the use of augmented reality or virtual for simulators "to help prepare for possible scenarios in which something fails or unforeseen events (similar to those of pilots simulating rain, engine stop, etc.) in sectors such as medicine, surgery, industry and even decisions complex business, "he adds.
Another of the sectors that will have a long way is that of the fintechs (companies with financial technology applications). "Thanks to the PSD2 directive, the aggregators of banking information that help the client to better manage their personal finances with artificial intelligence techniques will be booming," explains Sergio Ríos-Aguilar, professor at the Higher School of Engineering and Technology of the International University from La Rioja, Spain. "Simple and understandable, transparent and immediate-use products should be offered: see the success among the youngest users of immediate transfers with Bizum, the use of apps to divide payments."
Innovation is especially decisive in the development of models such as voice searches. It is estimated that "by 2020, 50% of all internet queries will be voice based. But this also means there will be a lot of competition," Guerrero says. "Companies must invest to optimize the voice engine, because everything we sell, whether products or services, should be able to be asked and answered by voice." Artificial intelligence and machine learning, meanwhile, allow sellers to anticipate future customer behavior patterns, based on the data collected. With them, marketing specialists can determine how to interact better with their customers, using several channels.
The increase in Internet traffic causes the circulation of large amounts of data (personal or not) whose treatment and protection is of special relevance. Thus, digital legal advice will be another of the relevant models in the future, with the aim of ensuring that companies comply with the General Data Protection Regulation (GDPR), as the profile of big data specialist is also demanded, a environment in which, however, the Spaniards still do not feel comfortable: according to a Qlik study, only 3.2% of young people between 16 and 24 are able to understand, share and analyze data, which puts them in penultimate position worldwide, just ahead of Singapore.
Finally, the possibility of suffering a virtual attack in the form of viruses, data theft or paralysis of computer systems makes the field of cybersecurity one of those with the greatest demand, either within each company or in dedicated companies. to offer this service, offering solutions and promoting good technological practices, said El País.
Find out the latest on digital economy, startups, fintech, corporate innovation and blockchain
</div></pre>
Source link
https://www.iproup.com/innovacion/7265-union-europea-ingenieria-datos-Cuales-son-los-mercados-y-perfiles-con-mas-potencial-en-internet
