What are brands doing to celebrate Independence Day

The latest study of Offertia He revealed that 86 percent of Mexicans celebrate the Fiestas Patrias. This weekend almost the total population will be celebrating Independence Day. But beyond who celebrates and who does not, the transcendent in marketing is the behavior of consumers.

The consumption of Mexicans will be 74 percent away from home and to be specific, they will disburse up to 500 pesos per person.

Only 6 percent go to a restaurant or bar and 4 percent will spend this day traveling. Although 48 percent will celebrate at home, they will spend more, between 501 and 1,000 pesos on food for all guests.

For the 56 percent who will be home on September 15, the supermarket is your preferred place to buy food, while 33 percent opt ​​for the market, 7 percent go to the grocery store and only 4 percent shop at the convenience store.

This points to an important advantage for points of sale and offers as the best attraction for the consumer to go to physical stores or is the option to order online, e-commerce grows in Mexico.

On this, the consumer considers that there is no strategy of really attractive offers. In fact, the 49 percent He believes that there are few discounts for this celebration, it is clear that companies are not taking advantage of this aspect.

Vicky Form

The Mexican company launched “Made in Mexico”, a non-profit collection that seeks to reflect Mexican talent and ingenuity in a very sexy way. For this, a collection designed by artisans that shows the culture and folklore of the native peoples of our country, with unique and valuable pieces, was prepared.

Concha y Toro

For the third consecutive year, Concha y Toro joined the national holidays with a special edition of Reservado “Celebra México 2019”, inspired by the more than 100 Magical Towns located in the country. The special edition is now available and will feature three unique and colorful designs for the variants: Cabernet Sauvignon, Merlot and Sauvignon Blanc.