Vegetable meat arrives in Argentina

The American firm called Beyond Meat landed in Argentina. The product mimics the color and flavor of the meat very well, but it has no animal origin.

The veganism is imposed as a political actor in the national scene, previously invisible by many sectors. After the terrible repression suffered by the protesters by the gauchos in the Rural Society, the discussion about animal abuse and feeding regimes in Argentina were put on the table.

The food market in the world was diversified, not only produce ligth line products, but also bet on veggie products.

In the case of Beyond Meat It produces hamburgers, minced meat, chicken nuggets, sausages and vegetable bacon fetas. The company debuted on Wall Street on May 1 and, in just 10 days, its shares soared to 650%.

The need to reduce meat consumption became a worldwide cause. The UN proposed reducing the consumption of animal meat to prevent the rise in the temperature of the planet. Since the meat industry, through bovine gases, is one of the most polluting.

The market that these new vegan products point to is not for them but also for "omnivores" who are looking for a healthier diet. According to calculations by Kantar WorldPanel, this category already groups 30% of Argentines, against the 24.5% it represented last year.

Beyond Meat It is a company financed by Bill gates and from the group of entrepreneurs of Leonardo Dicaprio. Due to the high agricultural standards that exist in Argentina, the food company also analyze the possibility of manufacturing locally.

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