Tourism is committed to environmental management and green marketingTecnoHotel

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We are facing a paradigm shift and the way of consuming has changed. More and more tourists are calling for holidays that are more respectful of the environment and tourism organizations have already realized this.

To this end, Ético was born, a company that aims to support companies that want to improve their results through sustainable development. For this, professionals from the tourism sector, environmental management and marketing offer a comprehensive solution that incorporates this knowledge into the dynamics of tourism companies.

Ethics affirms that one of the keys to improve business results lies in environmental management. Faced with the daily challenge faced by organizations to reduce costs and improve revenues, this firm proposes a responsible use of resources to save and improve the brand image.

Bet on green marketing

In addition to providing valuable tools and the necessary knowledge to make organizations more sustainable, ethical takes advantage of this environmental commitment to improve the brand image through green marketing actions. These actions consist of showing the greenest face of the organization in order to attract potential customers and retain current ones.

Through its services, ethics aspires to contribute to the creation of sustainable tourist destinations where visitors, workers, residents and nature coexist in harmony under a common ethic and good resource management.

Images: ENVATO



Source link
https://www.tecnohotelnews.com/2019/09/turismo-marketing-verde-gestion-ambiental/

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