The Colombian Blush Bar opens a new store and looks abroad

Blush Bar confirmed the opening of its 11th store in Colombia, with a store that will open its doors in the last week of this month in Cartagena. The chain of luxury beauty stores also advances in its internationalization process and points to Chile.

With just four years of presence in the market, Blush Bar has become one of the most profitable beauty chains in the country, with presence in more than five cities. The next opening in Cartagena will be the last one of this year, while they expect to open a fortnight more stores in the medium term, according to La República.

In addition to its expansion in Colombia, Blush Bar received an investment round that has allowed it to begin its internationalization process, with an eye on the Chilean market, where it will open its first store in 2020.

Recently, the Colombian chain landed in the south of the country with its first store in Cali, after strengthening its commitment in Bogotá, Barranquilla and Medellín. Blush Bar celebrates three years of exponential growth, with increases of between 100% and 200% per year in its turnover. For 2019, the firm expects an advance of at least 100% annually from the hand of its new store openings and its virtual channel.