The 5 facts to start this Wednesday

These are the data that marketing and advertising specialists must master before starting this Wednesday: Producers of The walking dead they have a new president of advertising sales; Amazon could launch a new payment system involves hand scanning; TikTok It could be the NFL superhero … and more.

AMC

The house of "The Walking Dead" and "Killing Eve" announced Kim Kelleher as the new president of advertising sales and partnerships with the mission of bringing to fruition AMC Networks at a time when cable advertising investment is notorious decline. Kelleher has extensive media experience, was the brand director of Condé Nast, where she left after the restructuring that the group undertook in its sales organization.

Walmart

The retail chain yielded to social pressure and announced that it would sell ammunition for assault weapons and military-style short weapons. According to The Washington Post, the announcement comes after the shooting that left 24 dead in Texas last month. According to the report, with the measure, Walmart's share in the ammunition market will be reduced from 20 to 6 percent.

Amazon

The e-commerce giant could innovate again in the retail sector. According to a New York Post report, Amazon is working on a new cashless payment system, this time it would be designed for Whole Foods, its high-end supermarket chain. The idea would be to implement a technology that allows customers to scan their hands to accelerate significantly; According to the report, traditional credit card payment systems take between three and four seconds to process, but Amazon's manual scanning system can process a payment in less than 300 milliseconds.

Levi’s

The clothing, footwear and accessories firm assigned UM, part of the Interpublic Group as its media agency for the Americas market – United States, Canada and Latin America. In this way, the agency will be responsible for planning and buying media throughout Levi’s portfolio, as well as its Dockers subsidiary.

TikTok

The app of mini-clips does not stop growing and to limit the attention of the young public, this is something that already attracted big brands, one of them is the NFL. The sports organization announced an alliance with TikTok to strengthen its digital media strategy with the aim of reaching audiences such as the millennial generation and, perhaps also to the Z. Part of the agreement includes the official NFL account on the social network, channel that will serve to bring special content for TikTok users, as well as other marketing actions, such as activations of the Partners of the league.

The announcement of the day

Advertiser: Burger King
Agency: Buzzman
Campaign: Democratic Burger
Country France