OSMEP, in cooperation with RMUTT, Suan Sunandha Rajabhat University, Chiang Mai University, Thammasat University and ISMED announce the results of the 3rd year SME ONLINE project under the concept of Digital to Global. There are over 52,000 online business armed trainees. Generating over 325 million baht in sales. Enhancing the potential of Thai SMEs to penetrate the global and regional online markets.
Mr. Suwanchai Lohawattanakul, Director of the Office of Small and Medium Enterprises Promotion (OSMEP) Said after the successful announcement of the SME market development project for the fiscal year 2019 that OSMEP together with 5 agencies training entrepreneurs nationwide Which is responsible area, RMUTT, responsible for central and western regions, Suan Sunandha Rajabhat University Responsible for the northeastern and eastern regions, Chiang Mai University is responsible for the northern region, the Small and Medium Enterprise Development Institute (ISMED) responsible for the southern region, and Thammasat University is responsible for the lower north As well as integrating cooperation with Another 14 e-Marketplaces give special privileges to participating entrepreneurs, including Lazada, Shopee, Thailandmall, Far-e, Kha-leang.com, Inwmall, Tarad.com, PCHome, Beautynista, Pinsouq, shopseason, Priceza. , Wongnai and Hungryhub.
In this regard, the SME ONLINE project in year 2019 is organized for the 3rd consecutive year, with the total amount from the first year of the project to the present. There are over 176,000 entrepreneurs participating in the program from all over the country, opening more than 30,000 online stores and generating more than 725 million baht in sales. There are more than 375,000 products developed and distributed online. The top 5 projects are Food and beverage groups, women's clothing and shoes groups, household goods Home decor And household equipment, beauty and health products And fashion products accessoriesIn implementing the OSMEP project and 5 units participated in training for entrepreneurs nationwide to promote And develop entrepreneurs By transferring knowledge in every dimension including Online, Offline and Workshop
Practice Dividing entrepreneurs into 3 groups, namely the group of entrepreneurs who are entering online business
A group of entrepreneurs who have entered online business and developed their potential to be more stable. And the group of entrepreneurs with the highest potential in all areas, ready to compete in the international market
In addition, OSMEP has brought the experience of the project over the past 3 years to compile and decipher the success of the entrepreneurs participating in the training into 5 Key Success Factor Allow SME entrepreneurs to prepare before bringing the business online:
BMC (Business Model Canvas) Establishing a good business foundation Is needed Tools to help understand and enable entrepreneurs to build a business systematically. And have a greater chance of success
Product Development To meet the needs of the market
Content Marketing / Story Telling Product and Brand Storytelling Become a selling point in marketing In the age of competition, create content
Operation & Service One of the important sales channels is an e-market place that requires the experience and expertise of the entrepreneur. That will create continuous and sustainable sales
Digital to Global when entrepreneurs Successful from the local e-market place The gateway to selling products overseas through an e-marketplace through overseas will open. Is an opportunity that makes entrepreneurs Entering the global market
This year, achieved with the goal of Digital to Global, which focuses on promoting potential entrepreneurs and ready to enter the international market. Prepare entrepreneurs in all areas to closely consult with experts. With the shortcut experience, some operators in this group can open the online market and export to China, Indonesia, Laos, Cambodia, Taiwan, Baren, Dubai, United States, etc. In the 3 months that created With sales of over 325 million baht, it is considered to upgrade SME entrepreneurs to have practical knowledge and understanding. And able to compete sustainably on a global level
For SME entrepreneurs interested in participating in the project in 2020, can follow the details at www.smeonline.info / Facebook: SMEONLINE BY OSMEP and SME CONNEXT applications
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https://mgronline.com/smes/detail/9620000092515
