Must be a mix use And create as much memory as possible
In this economic situation As well as the market conditions of the industry "retail" In Thailand, there seems to be no growth. But still find new projects pop up every year, some projects have received good feedback But some projects are quiet, depending on location
The question is In the condition that there are shopping centers throughout the city What to do to create a new retail project to survive?
Many people have probably seen the project. "Sam Yan Mit Town" Well, which is a new big project from Golden Land Property Company Development Public Company Limited or Golden Land With a value of up to 9 billion baht. It is a mixed use building that combines retail space, hotels, office buildings and residences.
Currently, Golden Land is affiliated.Fraser Property Holdings (Thailand) Limited in the kingdom of "Sia Charoensiriwattanaphakdi" Is a real estate developer with projects on hand, including residences, hotels, office buildings With a total asset value of 43,959 million baht, the construction of Sam Yan Mit Town is therefore the first project to jump into the "retail" business.
Of course, there must be all-round challenges because they have no experience in retailing before. Opening a new project therefore requires a good concept. Able to meet the target group The principle of molding the Sam Yan Mit Town must therefore be new. And create as much memory as possible It is a mix-use project that is considered a trend of real estate in this era.
Thanaphon Siri Thanachai President of Golden Land Property Company Development Public Company Limited or Golden Land revealed that
"With the land in Rama 4 area being very watched The trend is now being developed into a mixed-use project, consisting of shopping centers Office Building And housing It is the development of new projects in the city because land is scarce. More expensive Therefore having to do a mixed use project In which three neighborhoods connect the old town With the new city together
As for the big challenge of Sam Yan Mit Town in the shopping center zone that has been done for the first time With ideas about how to make a difference Would like to create a local ecosystem There is both learning and fun for the lifestyle. "
Therefore, Sam Yan Mit Town is a full integrated mixed-use project with office buildings, residences, hotels, and retail in equal proportions. The project will include workmen, students, living people, tourists. Which will contribute to each other
Pamper the food line – education Not leaving the aura of the three neighborhoods
With the location of Sam Yan Mit Town located on the corner of Phayathai-Rama 4 road, it is a rental area from Chulalongkorn University for a total of 30 years. It is located near the school. There are also office building zones near CBD such as Silom, Sathorn and Sam Yan area. Heritage also has a reputation for food.
Sam Yan Mit Town holds the concept "Urban Life Library – Food and Learning Library" With special emphasis on education, learning and food And the Thai people attach great importance to food Raising food matters first Considered to be able to catch the Thai people fairly
Inside the project, therefore saw the restaurant that is a famous brand both Thai And abroad to be "magnet" Many brands are opening in Sam Yan Mitr Town as the first as well, such as noodle shop from Taiwan, Mei wei wan noodle, Fried To Kio Jo chicken from Korea, Din's Chinese style restaurant in Zen Group, Byeokje restaurant, Korean type Grilled, coffee shops and express food services. Tim Hortons is a famous restaurant from Canada, SamYAN FOOD Legends by MBK Street Food Center that combines legendary restaurants in the three Saphan Sung district and Chinatown
"Because Sam Yan Mit Town is built on the study area Therefore giving importance to knowledge of Live Long Learning with emphasis on food In order to be a storehouse of food And learning "
Keep the lifestyle under control with the 24-hour zone.
Another important concept that is the main highlight of the three neighborhoods is the town. "24 hour zone" Which has both a restaurant and a Co-working Space. This 24-hour zone covers an area of 5,000 square meters from a total of 36,000 square meters of retail space.
The 24 hour zone has become a major difference that makes this project wow than other retailers. With its location near the school too Resulting in students that can use the service 24 hours
But having to say that the 24-hour trend retail has started to play a more active role Real Estate Project Sia Charoen's group had tasted from "The Street Ratchada" and received quite good feedback. Started to sell in other projects
Also behavior And the lifestyle of consumers in this era has changed Whether working Or living Which technology makes life not within the normal working hours New generations can work at any time. Can eat at any time. Having a 24 hour zone is more responsive to lifestyle. With supermarkets, fitness centers, restaurants, cafes, a 24-hour CO-OP learning area, with Kasikorn Bank, Siam Commercial Bank and Krungsri serving 24 hours.
"We have seen the trend of people living 24 hours a day. Students themselves have to do reports, read books, or start up freelance worker, but before this there was no support. Also worrying about safety Must have an area to build confidence for him "
As for the brand that opened the new concept and the first 24 hours is the first model, KFC has sent the new concept '1 OF A KIND' to create new experiences for customers. Including ordering food with the system Self-ordering Kiosk
Big C Food Place, a supermarket that focuses on selling 50% fresh food. Another 50% is a dry food category, Shabushi buffet from Oishi Group and Phra Nakhon Noodle. Famous shop from Victory Monument. Open 24 hours. The first branch.
Sam Yan Mit Town has already opened for service on September 20. Overall, the project has a lot of partners to rent various areas such as Plaza Zone, renting out over 85%, condominiums with over 60% of purchase and office buildings with renting over 60%.
It is estimated that there will be around 25,000 users circulating per day, especially in the 24 hour zone. It is expected that there will be 5,000 circulating users per day and an average spending of 400 baht per person.
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