Testing Apprente technology
The fast food giant has been testing the technology of Learn in several places and hopes that it allows a “faster, simpler and more accurate order taking” in your drive-thrus.
Image: Special
Apprente will form a fundamental part of McD Tech Labs, a new restaurant technology group based in Silicon Valley. The team of Learn he will become the founding members of the group and co-founder Itamar Arel will serve as vice president.
“McDonald’s commitment to innovation has long inspired our team. It was evident from our various commitments that McDonald’s is leading the industry with technology, ”said Itamar Arel, Ph.D., co-founder of Apprente and vice president of McD Tech Labs.
"Apprente emerged from the opportunity to use technology to solve challenging real-world problems and now we are delighted to apply this to create personalized experiences for customers and the crew," he said.
The company plans to hire more engineers, data scientists and other experts in advanced technology to build its presence in Silicon Valley.
Expand technology in other areas
The fast food giant says there is potential to expand the technology of Learn to other areas, such as kiosk and mobile device orders. But while new technology can make customers' lives easier, it can have a cost to human work. The self-service kiosks of McDonald’s They will be implemented in all restaurants in the United States. In 2020, which could reduce the need to hire so many human cashiers.
Image: Special
The acquisition of Learn by the food chain is its third technological agreement this year. In April he acquired Dynamic yield, a personalized data startup, in order to customize your menus drive-thru Depending on the weather, time of day, current restaurant traffic and trend menu items. He also bought a minority stake in Plexure, a mobile application technology company based in New Zealand.
With information from Business insider
Source link
https://www.oinkoink.com.mx/noticias/mcdonalds-compra-ia-interaccion-humana/
