IKEA will sell "successful items" of the brand in the CC El Tormes that will renew every fortnight

IKEA Valladolid has entered the homes of the Salamancans through a new experiential space opened this September 17 at the El Tormes Shopping Center to bring the design and inspiration of IKEA to the city's public. It is the first point of this type in the province and the third in Castilla y León, after the opening of IKEA Diseña Burgos last November and IKEA Diseña León this summer.

“IKEA Diseña Salamanca” combines creation, planning and advice in a single space. Clients who come to it can design customized projects for kitchen, bathroom, living room and bedroom stays together with IKEA experts – including even their visit to their home to meet their needs and particularities on the “terrain” -, So as assistance to make online purchases or hire collection, transport and assembly services.

In addition, this space of the El Tormes Shopping Center will sell some successful articles of the Swedish brand that will renew every fortnight.

Located on the first floor – between Yoigo and Movistar – it has an area of ​​50 square meters and will be open from Monday to Saturday, as well as open holidays, from 10 am to 10 pm.

Francisco Javier Herranz, director of IKEA Valladolid, comments: “This is a new format that we launch today for Salamanca and its people. Being able to contribute with our work and our experience to the creation of inspiring spaces and once again design a place where we can all enjoy the decoration and life at home makes us feel very proud. At IKEA we are continuously exploring new formats and locations to be closer and closer to our customers and to be increasingly accessible. This new IKEA Design is a key milestone in this strategy. ”

This is the seventeenth of this kind that IKEA opens in Spain, after the recent openings of design points in Andalusia, Aragon, Asturias, Valencian Community, Extremadura, Galicia and the Basque Country.

The company continues to make progress in its digital transformation process, which it considers key to continue adapting to the needs of the customer and which involves the transition from a traditional store model to an omnichannel model where in addition to continuing to have stores as they are known today, it foresees new meeting points, connecting all of them as a single IKEA.