According to a private survey, Argentina is among the countries that most use these applications due to some characteristics of the market. Know which
</p><div>
<p><span style="background-color: #ffff99;">Argentina is one of the countries that perceives more security when making purchases online, with 78.7%, according to the 2018 Means of Payment Trends Report, made by the Minsait company, an Indra company, in in conjunction with International Financial Analysts (AFI).</span>
The report details the trends that are marking the pulse of the financial sector in the European (Spain and Portugal) and Latin American (Argentina, Brazil, Chile, Colombia, Costa Rica, Mexico, Peru and Dominican Republic) markets and included more than 60 interviews with industry experts, 3,600 surveys of users of financial services and official sources from 10 countries.
Ana Fernández Cuesta, Commercial Director of Means of Payment in Minsait for Latin America, and Verónica López Sabater, Consultant in the Department of Applied Economics of AFI, made the presentation of said study in the framework of the meeting organized by the Banking Marketing Association (AMBA ) on trends in Payment Methods, where they assured that "the rise of digital wallets, the new modalities of banks or associations, the strategic alliances of banks with fintech and the gradual establishment of financial innovation sandboxes make up the future of Payment methods".
Another highlight of the report is that digital wallets and electronic payments are the main protagonists of the digital banking revolution in Argentina. This is because the unstoppable growth of electronic commerce acts as a great dynamic element of the digital transformation, which will lead to new forms of online banking and the necessary omnichannel payments.
"The regulatory interoperability between bank accounts and virtual or digital accounts recently opened in Argentina, being the first globally, can mark the path towards a future trend in the region. The ecosystem is growing by leaps and bounds, with the emergence of new players with differential proposals in payment methods, and the appearance of 100% digital banks, "said Fernández Cuesta.
In turn, in Argentina there is a dichotomy in the knowledge of payment apps via mobile: it is the country with the highest rate of knowledge of payment Apps in stores (70%) and the one with the lowest knowledge rate of Apps of payment between individuals, only 10%. In contrast, with respect to payment apps in stores, more than half of Argentines have ever used them. It should also be noted that 49.6% declare that their main means of payment is cash, followed closely by the card (45.4%).
Another point that highlights the report is that Argentines continue to use the cards as the main vehicle for online transactions. Along these lines, Argentina has recently shown significant growth in issuance of these cards, with 1.3 credit cards issued per inhabitant, enhanced by the ease of consumer financing.
"Argentina, along with Chile, are the countries where digitally-banked individuals have more average cards (3.5 per person), of which 93.1% of them have a debit card and 80% of one of This shows a high penetration of these media in the country, surpassing countries like Spain by almost 25 percentage points, "said López Sabater.
Trends in Latin America
At the regional level, trends are also focused on the rise of digital wallets, due to operational capabilities – requirements for interoperability (between Unified Bank Keys and Unified Virtual Keys) and standardization (QR codes) -, which the Regulator has made available to new payment service providers. The "return" of the QR code, this time applied to payments, is very significant in Argentina and in those markets that have a growing presence of digital wallets
In accordance with what is stated by Minsait, prepaid cards are the most demanded solutions at a general level in the region to bring the unbanked population closer to financial institutions, within the process of digital transformation aimed at facilitating access to Your financing products and services. In addition, financial inclusion is an extremely relevant point given that greater access to financing by economic agents becomes a mechanism to increase their productive capacities and income.
On a global level, the new regulations regarding Open Banking will mark the path towards this transition in the coming years. The report also indicates two lines of solutions of different nature. On the one hand, as mentioned, a group led by the resurgence of QR codes and cash back. On the other, a set of initiatives around digital wallets, immediate payments, electronic money and pilots on digital identity based on Blockchain.
Although, according to the company, every business is destined to become a Data Driven Company (DDC), the payment company has been a pioneer in adopting this approach, whether due to regulatory compliance, innovative impulse or market competition . In conclusion, it can be affirmed that the means of payment are called to lead the economy based on the data in the coming years.
Minsait, which manages more than 220 million cards globally, contributes with its solutions to increase the degree of use of financial products and services in the region, which has doubled, since 2012, the number of card payment transactions. In Latin America, the company has about 50 references in clients distributed among a dozen countries, to which it provides a management service for its means of payment from a powerful network of processing centers located in Colombia, Chile and the Dominican Republic.
The Minsait payment team has more than 25 years of experience and 800 consultants specialized in this business, which support clients in the challenges of digital transformation and help financial institutions to lead the market from innovation. Its solutions manage more than 220 million cards globally and can simultaneously manage more than 500 authorizations per second. The company has a private cloud processing service with coverage for all of Latin America.
Find out the latest on digital economy, startups, fintech, corporate innovation and blockchain
</div></pre>
Source link
https://www.iproup.com/economia-digital/7488-app-blockchain-medios-de-pago-Billetera-virtual-cuanto-crece-su-uso-en-la-Argentina
