Five proven actions to improve your content marketing

• According to Optinmonster, between 86 and 91 percent of marketers believe that the content marketing it's crucial

• Hubspot points out that this strategy generates three times more sales than paid searches

• On average, in Wordstream figures, long posts receive nine times more views than the average

Advertising has changed, and not only because now almost everything is done by digital channels. Before, brands simply dedicated themselves to informing users about their products. It was enough to presume characteristics superior to those of the competition to be able to gain market. Slowly, the messages became more personal and entertaining. Today, the content, and therefore the content marketing, is the most effective promotional vehicle.

Several experts agree with this conclusion. In accordance with Siegemedia, 56 percent of businesses are interested in increasing their spending on content marketing. For its part, Gist He notes that 47 percent of consumers review between three and five pieces of content before considering a purchase. 99firms instead, he points out that businesses with a blog tend to sell 67 percent more than companies that do not use this tool.

So, it doesn't matter if it's text, audio, video or images, the content marketing It is already an indispensable tool for business. But it is not enough to have an ongoing strategy. According Neil Patel, many companies fail in their objectives because they do not invest enough in planning. Other companies, according to Coredna, do not understand your audience. He WCC He adds that there are five actions that can improve almost any implementation:

Identify which segment the content marketing

The main objective of the commercial strategy should be to build a user and fan base. This public must have specific characteristics so that the probability that, when viewing the articles, they decide to acquire the company's products or services is increased as much as possible. In this sense, it is important to develop consumer profiles. From these characteristics, you can begin to shape the efforts of Content marketing

Know the audience perfectly

As Coredna already mentioned, many brands do not know the interests of their audience. To be effective, the content marketing It must be relevant to your needs and tastes. Brands should avoid generating articles, videos, podcasts or infographics that they find useful. It is essential that those who find them valuable are the people. In this sense, it is highly recommended to carry out market studies and analysis of consumption patterns.

Diversify the way you build relationships in content marketing

The vast majority of companies use email to bring their content to the audience. This same channel is also often used to track any possible sale. But content marketing You should not limit yourself to these points of contact. You can also use text messages or events offline to give some diversity to the dynamics. Of course, there is also the option of developing communities in social networks.

Prioritize consumer-brand trust

Many of the companies forget what the true objective of the content marketing. It is not just about growing the audience at all costs. It is crucial that customers and fans who are already hooked do not go with the competition or stop consuming the content. For this, it is essential to take care of the quality of each article, video and program. In this way they will not only remain hooked. You can also create a very positive reputation.

Continue updating the SEO parameters of the content marketing

No matter how good an article or content can be. If users cannot find it, then it is as effective as having done nothing. Thus, all online resources must be optimized for search engines. It is not only important that each new article or publication follow the existing parameters. It is also crucial to be aware of the constant changes to update any product already online.