Facebook launched Thursday its free dating site in the United States

Washington | Facebook Dating, the dating site of the social network, was officially launched Thursday in the United States with the promise of lasting unification in a few clicks of singles, a free service that could overshadow the competition.

"Facebook Dating makes it easier to meet love through what you love, helping you build deep relationships through things you have in common, such as interests, events, and groups," according to a posted message. by Nathan Sharp, a project manager. "It gives you a more authentic look on a person," he says.

In his announcement in May 2018, Mark Zuckerberg, the CEO of the world's first social network, had personally pointed out that this site was not meant to facilitate one-off, short-term meetings, but to help people build lasting relationships through intermediary of the network.

"Finding a romantic partner is very personal, which is why we designed Dating so that it is safe," stresses Nathan Sharp in his message while Facebook has suffered multiple polemics related to the leakage of personal data. its users.

The network ensures that "security and privacy are at the forefront of this product".

"We have worked with experts in these areas to create protection in Facebook Dating from the beginning, including the ability to report and block anyone; prohibit people from sending photos, links, payments or videos in messages; and providing easy access to safety recommendations, "he explains.

The main advantage of this site is that it allows users to easily retrieve photos, like and other profile information held on Facebook. It would be possible to create a profile in just a few seconds.

This service is also completely free, like other features of Facebook, which generates revenue through targeted advertising based on data collected massively by the world's leading social network.

The action of one of the main paid dating sites in the United States, Match, parent company of Tinder, yielded 4.33% to Wall Street at 14:45 GMT.

When announcing the Facebook project on 1^st May 2018, the action of this paying competitor had collapsed by more than 22%.

Facebook Dating was already available in 19 countries (Argentina, Bolivia, Brazil, Canada, Chile, Colombia, Ecuador, Guyana, Laos, Malaysia, Mexico, Paraguay, Peru, Philippines, Singapore, Surinam, Thailand, Uruguay and Vietnam).

It will be available in Europe by the beginning of 2020.