Dijon: the Carrefour de la Toison d'Or makes its revolution

This Tuesday at the beginning of the afternoon, the Carrefour store of the Toison d'Or shopping center (Dijon) is unveiled. This in a context where the economic model of hypermarkets faces great difficulties in France, with several announcements of redundancies and changes to some stores.

Regarding the Golden Fleece, Carrefour's communication said Tuesday morning, by press release that the group "rethinks the hypermarket to meet the new consumer trends of the French."

In Dijon, the "new concept" imagined that is tested, called Next, "is part of the hypermarket transformation plan announced by Alexandre Bompard (CEO of the group, ed), in January 2018, around of the food transition and the deployment of an omnichannel world of reference, "explains the company.

Nearly 10,000 m² of sales area

In summary, the new Carrefour store has: 350 employees, a 9,980 m² retail space, including 2,150 m² of a space called Fresh Avenue (with "traditional fresh produce and meal solutions kiosks", says the company ); a space dedicated to organic products ("with more than 3,000 organic products", note Carrefour); "A strengthened regional offer with more than 3,300 references to give pride of place to products and local knowledge"), etc.