Daimler AG works on the integration of artificial intelligence

Artificial intelligence is a technology that will gain prominence in the cars of the future, so Daimler AG is working to develop it.

Artificial intelligence (AI) is a perfect argument to improve the customer experience and make processes more and more efficient. In order to get to this, Daimler AG is working to integrate AI to its entire process chain. Artificial intelligence has already reached the production of the BMW Group, so its greatest historical rival must develop its own technology to also compete in this regard.

The German giant is developing this new technology based on four main precepts: responsible use, explainability, privacy protection, security and reliability.

Renata Jungo Brüngger, member of the Board of Directors of Daimler AG for Integrity and Legal Affairs, stated: “Our four principles to deal with artificial intelligence They create a clearly defined scope of action. In this way, we make it clear that the human being will continue to be the one who marks the step of technical progress. ”

Daimler explains the 4 points on which his artificial intelligence is based

Responsible use

After the first principle, that of “responsible use”, Daimler affirms that any act that his Artificial Intelligence can reach It will be weighed in depth. In this way, the development of AI will follow an evaluation process. Within this process, there will be two main issues:

• Will the products, services and processes be faster and more efficient with artificial intelligence?
• What are the benefits for society?

Responsible use also means that a representative database will be created, so the information used must meet the most relevant factors for the use of the application. The goal is to promote equity and inclusion.

Explainable

The objective of this point is create the necessary transparency to rely on new technologies. In this way, both customers and employees of Daimler AG must be able to recognize the moment when Artificial Intelligence comes into operation.

This principle also focuses on everything being understandable so that the parameters used in data analysis are clear. Therefore, it will be easier to evaluate the results of the calculations collected by Artificial Intelligence.

Privacy protection

Daimler insists that data protection is essential in the company's policy of action. Therefore, the user must have full control over the access and use of their data. A practical application of this is that the user must know when the artificial intelligence used in the MBUX infotainment system of his Mercedes-Benz is taking data from it.

Safety and reliability

The company makes clear that the high quality standards that characterize all its processes will also be present in its digital applications. Daimler is developing his artificial intelligence with the latest technologies and scientifically validated algorithms to make the operation of your new technology impeccable and innovative.