"With this tool, we can offer the services of a luxury concierge," says Mark Morris, vice president of digital commerce at Burberry. WWD.
"All of WhatsApp's basic features are present, but additional, luxury-specific elements are also integrated. In addition, security is needed, in a way that does not exist on ordinary chat interfaces. "
according to Vogue BusinessBurberry, whose artistic director is Riccardo Tisci, will drive R Message from his Manchester store before extending the functionality to 431 addresses worldwide.
This new addition adds to the series of recent upheavals that Burberry has experienced.
The brand has made headlines by committing to using only reusable, recyclable or compostable packaging by 2025.
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