BBC highlighted the history of NotCo, the Chilean startup that created the popular NotMayo

The Not Company (NotCo), the Chilean startup after NotMayo (a mayonnaise based on chickpeas), NotMilk (vegetable milk with cow's milk taste) and NotIceCream (an ice cream based on pineapple, cabbage and peas), was highlighted by BBC in an article that tells how the company was formed and what its projections are.

The media spoke with the co-founder and executive director of NotCo, Matías Muchnick, who explained that his products "are not products for vegetarians, they are for all people." In fact, "92% of those who consume our mayonnaise is not vegetarian. People don't even realize the difference. ”

The firm is now focused on producing vegetable meat with the taste and appearance of animal meat (such as the famous Beyond Meat). "The livestock industry is the main cause of environmental evils"Muchnick pointed to BBC, and explained that there is a plant kingdom with more than 400 thousand species of plants in the world, of which we hardly know 0.1%.

“NotCo is dreaming big”

The media highlights that with just three and a half years since its founding, the startup got a financing of US $ 30 million to expand its research and expand into new markets (Colombia, United States and Mexico), and one of the investors is nothing less than the founder of Amazon and one of the richest men in the world, Jeff Bezos.

Read also: FC will start to taste the Beyond Meat fried chicken

The idea of ​​creating NotCo came to Matías Muchnick at 27, when studied at the University of California at Berkeley and saw how they worked in the Department of Biochemistry.

Then he went to do a graduate degree to Harvard, where he met Karim Pichara, the second of the three co-founders of the company, doctor of Computer Science and expert in fields such as Machine Learning and Data Science.

Then they added to Pablo Zamora, biotechnology doctor and plant genomics expert.

The report delves into the global meat and dairy dairy boom and concludes by stating that “NotCo knows it. And he's dreaming big ”.