IFA 2019 will shelter almost 2,000 manufacturers and brands in 163,000 square meters divided into two areas: Berlin Exhibition Grounds and IFA Global Markets.
IFA is once again the platform on which the world's leading brands show the innovation, products and services that will dominate both real-world stores and virtual shelves on the dates of maximum consumption, such as Black Friday, Cyber Monday and Christmas.
The fair will house 1,939 manufacturers and brands throughout its 163,000 square meters, divided into two areas: Berlin Exhibition Grounds and IFA Global markets, Europe's largest supply fair for professional visitors at STATION Berlin.
"The IFA success story is backed by constant innovation in our industries and their agility to react to the needs of consumers. IFA continues to be the world's most important platform for consumer electronics and appliances and is a key driver for the growth and growth and innovation of our industries. Over the next six days, our exhibitors, professional visitors, the media and the general public will see more innovation and new products than ever, "says Hans-Joachim Kamp, Chairman of the Supervisory Board of gfu Consumer & Home Electronics GmbH, the organizer of IFA.
"The consumer confidence It has not been really favored by the general economic context and political evolution. As a result, some markets are operating sideways or have become weaker or more volatile. Despite these business challenges, the appliance sector is doing quite well, which makes us optimistic about the future. IFA is the most important meeting and market for the home appliance industry and will help us give an additional boost, "explains Dr. Reinhard Zinkann, president of the German Association of Electricity and Electronics Manufacturers (ZVEI).
"What you see here in Berlin is the latest technology"
"Our IFA team has two objectives: show the best innovation and inspire co-innovation. What is seen here in Berlin is the latest technology and is ready for consumers before the most important shopping season, from Black Friday and Singles Day to Cyber Monday and Christmas, "says Christian Göke, CEO of Messe Berlin, and adds: "The high level of innovation displayed here at IFA Berlin underlines how important it is to keep trade barriers low, because without them innovation would be much less dynamic, and that would be detrimental to both consumers as for society. "
IFA NEXT
As IFA NEXT's first Global Innovation Partner, Japan will present an exclusive pavilion in Hall 26, joining new companies and cutting-edge IT companies around the world. The maxim of this pavilion is "Interface with consideration and sensitivity", with examples of new human-machine interfaces developed in accordance with the inherent Japanese features, developed for a society in which cyberspace and physical space are already highly integrated. Through the pavilion, Japan will present a new user interface that allows all levels of society to benefit from digital technologies in a rapidly developing digital economy.
Artificial intelligence, voice, robotics, smart homes and 5G, the new mobile telecommunications standard, are just some of the key trends of IFA NEXT, the global launch and innovation platform of Hall 26. Two central stages in the room – the "Innovation Engines" – will host presentations on new products , technologies and services. The speakers at IFA NEXT will come from a fascinating mix of startups, technology companies and research institutions.
IFA Keynotes
Each year, IFA Keynotes becomes the first two days of the fair in a scenario for the highlights in the area of innovation. This year is no different, considering the political and economic background of the keynote speakers on Friday.
Richard Yu, CEO Huawei Consumer Business Group (IFA Opening Keynote, September 6, 10:30 a.m.) explains why 5G could be the technology that will significantly change IO, autonomous driving and smart devices.
Cristian Amon, president of Qualcomm, will explain why 5G will be a fundamental engine of technological progress and will mark the beginning of the next era of great inventions (IFA Keynote, September 6, 2:00 pm).
Anthony Wood, the founder, president and CEO of Roku is possibly the most successful in challenging both Netflix and cable networks. Wood talks about the visions and innovations that will transform television (IFA Keynote, September 7, 10:30 a.m.).
With twelve global brands, Arcelik is a leader in most of its markets, including two of the largest appliance brands in Europe, Beko and Grundig. During the IFA opening speech, the company's CEO, Hakan Bulgurlu, will explain his strategic vision and the global position of his company (IFA Keynote, September 7, 2:00 p.m.).
IFA + Summit
This year, the power of data is the main theme at the IFA + Summit. On September 8 and 9, numerous international speakers will analyze how disruptive technologies will change and shape our digital future.
SHIFT Automotive
In the SHIFT Automotive convention, the future of mobility will be discussed on September 10 and 11, with the participation of start-up companies, technology giants, car manufacturers and urban planners who will meet to explore how the latest technologies and the mobility concepts with a vision of the future They will change the way we live, work and drive.
IFA Global Markets
From September 8 to 11, suppliers, component manufacturers and OEMs / ODMs will meet with customers and partners from the consumer and home electronics industry at IFA Global Markets, Europe's largest supply platform, at STATION Berlin, which is open only to professional visitors.
Market development
During 2019, IFA's key markets are not developing at par. For consumer electronics, the industry expects global sales of 740,000 million euros, which would mean a decrease of around 1.8%. On the contrary, the global home appliance market is experiencing strong growth.
Sales of large appliances will grow by 2.2%
Market researchers expect small appliances to grow at a rate of around 9.4% to almost 90,000 million euros, while sales of large appliances will grow 2.2% to almost 182,000 million euros.
A total sales volume of more than one billion euros (1,011 billion euros to be exact) is expected for the global market for technical consumer goods. Despite the difficult context of the trade wars, Brexit and the global economic slowdown, in general the world market seems to remain stable.
However, all these factors hinder reliable forecasting of the future evolution of the market. In some countries, for example, the impact of these external events is already felt, as it is observed that consumer confidence is decreasing.
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