A world without rules and the new world

There are no rules to govern globally the new face of civilization synthesized by the brands Facebook, Google, Amazon and their emerging twins.

Its capacity for painless intrusion into our personal lives makes the sophisticated spying and control systems of the former national states seem unlike. We are de facto in "an oligopoly of the offer," says Gonzalez. A few global companies control the new great raw material of the markets and govern equally, or subtly alike, our preferences as consumers and as citizens.

The information that these technology companies accumulate at the beginning of the 21st century, the companies of the big data, is the equivalent to the raw material of oil in the early twentieth century.

Unless this new raw material, González says, is free, it is collected and accumulated by the companies in the big data every time we ask for something online, every time we give an instruction to our digital assistant, every time we talk on the phone.

The great raw material of the new wealth in the new world is what the big data pick up algorithmically every time we use the digital world.

“What we could call the oil of the 21st century,” says González, “is the big data" That is: "the accumulation of personal data of all of us from birth until we die, and also from our heirs, all for free."

The world where there are fewer rules in the modern world is the very modern world of big data. Nothing has to do with the ability to set rules that we know with our ability to regulate this new / new world.

"We try to regulate some rights," says González, "but we never decided what is fundamental: that personal data is the property of each person."

It ends: “If the concept of private property, the most respected of the concepts of capitalism, applies to the big data, Nobody could use it without an informed and conscious authorization. ”

The algorithm does not know about privacy or democracy.

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